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Customer Care … CRM … Customer Experience — What’s the Difference?

ClearAction

Customer loyalty — efforts to expand customers’ share of wallet. Customer lifecycle management (CLM) — achieving customer lifetime value by using customer relationship management over time. Customer community — opportunities for customers to engage with one another.

CRM 66
article thumbnail

Customer Care … CRM … Customer Experience — What’s the Difference?

ClearAction

Customer loyalty — efforts to expand customers’ share of wallet. Customer lifecycle management (CLM) — achieving customer lifetime value by using customer relationship management over time. Customer community — opportunities for customers to engage with one another.

CRM 59