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What Customer-Centric Companies Must Do To Become Customer-Obsessed

Beyond Philosophy

In building relationships with customers, and value for them, my long-time observation is that most organizations tend to progress through several stages of performance as they are becoming truly customer-centric: a) customer awareness, b) customer sensitivity, c) customer focus, and d) customer obsession.

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Customer Care … CRM … Customer Experience — What’s the Difference?

ClearAction

Customer advocacy — word-of-mouth promotion (buzz marketing) of a brand by enamored customers. Customer lifetime value (CLV) — profitability of customers’ cumulative purchases. Customer retention — efforts to extend a customer’s duration of ongoing purchases.

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Customer Care … CRM … Customer Experience — What’s the Difference?

ClearAction

Customer advocacy — word-of-mouth promotion (buzz marketing) of a brand by enamored customers. Customer lifetime value (CLV) — profitability of customers’ cumulative purchases. Customer retention — efforts to extend a customer’s duration of ongoing purchases.

CRM 59
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4 Customer Support Myths to Avoid

Return Customer

A customer is more likely to agree to wait an additional day for resolution than dealing with false promises. Always Keep the Customer in the Loop. A customer would prefer to know their stage of complaint resolution than wait for the final resolution to magically show up.

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What are the Other Names for Customer Success Manager?

SmartKarrot

SaaS vendors faced a problem of customer churn and to retain customers this initiative of CSM took birth. This version is going beyond customer retention to business growth. McKinsey states the following as five elements of customer Success 2.0. A customer-success philosophy embedded across the organization.