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The Role of a Chief Customer Officer

Totango

The role of a Chief Customer Officer (CCO) is a fairly new addition to the C-suite, but it has been on the rise over the past several years as companies are better understanding the importance of creating a customer-centric culture within their organizations. What Does a Chief Customer Officer Do?

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10 Questions New Chief Customer Officers Must Ask Themselves

SmartKarrot

Congratulations on becoming the new chief customer officer of the organization. The biggest challenge you will face as the new chief customer officer is that the customer situation has shifted dramatically in the last couple of years. Questions the new chief customer officer must ask themselves.

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Big Controversy: Should We Stop All Certification Now? Join the Debate…

Beyond Philosophy

Instead of starting with a clear Customer Experience vision and working back from there, they add technology to make up for its lack. . Few companies have a Chief Customer Officer. Marketing people don’t know the right approach to creating a customer-centered experience.

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Waterfield Tech Named Avaya North America Partner of the Year Award Winner

CSM Magazine

Waterfield Tech, a leading global customer engagement solutions provider, today announced it was named Avaya North America Partner of the Year for State, Local, and Education (SLED). “Waterfield Tech plays an integral role as a trusted advisor to our shared customers’ unique cloud journeys. .”

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Chief Customer Officer: A Direct Competition to Chief Marketing Officer or a Resourceful Ally

SmartKarrot

A purchase decision is determined by customers- they will look at a positive experience over anything else. Customer experience is now a priority for any company. This is why more businesses are appointing Chief Customer officers to focus on customers. Should Chief Customer Officer oversee marketing chores?

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Guest Blog: Impact of Technological Advancements on Consumer Behavior

ShepHyken

This implies we blossom with being dynamic and educated on the web, and ExactTarget Marketing content confirmed this from a research they did, whereby 91% of purchasers demonstrated that access to content across all gadgets was imperative. Are you doing what’s necessary to use innovation and handle the educated customer?

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Women in Power: 11 CX Leaders You Should Start Following

JustCall

She has worked as a senior-level customer service executive at a Fortune 100 company and is now a keynote speaker, author of two books, guest lecturer at Columbia University, and adjunct faculty at the Rutgers executive education MBA program. Her thought leadership in CX continues to influence and shape the industry.