Chatbots: What Role Should They Play in Customer Service?
FEBRUARY 27, 2018
Many brands believe that chatbots are key to modernizing customer service. It’s still an early stage for chatbots within the domain of customer experience, and companies need to use them prudently. According to Forrester, most chatbot failures occur because they attempt to handle too many tasks. For this reason, every brand needs to look at its customer journey and decide where customers are most likely to benefit from chatbot assistance.