article thumbnail

Customer Advocacy: How to Get Your Customers and Customer Success Team Invested

ChurnZero

Customer Advocacy: How to Get Your Customers and Customer Success Team Invested. At ChurnZero’s virtual RYG, we held a panel discussion with Customer Success leaders who offered up their best advice on how to get both your customers and your team invested in your customer advocacy program.

article thumbnail

The Dual Meaning of Customer Advocacy

Education Services Group

So, Forky asks a question: What is customer advocacy? Do you say: a) Customer advocacy is the foundation of Customer Success, wherein businesses put the customer experience first. This strategy involves tasking CS professionals with advocating for their customers’ needs across the entire customer lifecycle.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Blackbaud Built A Foundation For Customer Advocacy

Influitive

That’s why Blackbaud , a non-profit software solutions provider, launched a customer advocacy program to engage and connect with its 30,000 customers. Amy Bills , Customer Marketing Director at Blackbaud, knew they could do better if they rethought their approach to customer advocacy. Education for everyone.

article thumbnail

Customer Marketing: Part 1 – Advocacy

ClientSuccess

There are three different types of marketing programs that can help support customer advocacy: 1.Reference Reference & Referral Programs: Your current customers can be a secret weapon for your marketing initiatives because they’re using and working with your platform. eBook: 5 Ways To Surprise & Delight Your Customers.

article thumbnail

5 Powerful Videos That Spotlight Customer Advocacy

Amity

How can video marketing channel the powerful Customer relationships that your Customer Success team has worked so hard to establish? Here are some breathtaking examples of beautifully designed video case studies – time to get inspired! Parlor Skis: HubSpot Customer Success Story.

article thumbnail

From Tattoos To Testimonials: How Cisco Energized Over 700 European Brand Advocates (In Just 4 Months)

Influitive

In 2016, Cristina Melluzzi, Head of Customer Advocacy EMEAR at Cisco, was facing something lots of B2B companies can relate to: having an internal fire drill every time Cisco needed customers for references, speaking opportunities, analyst interviews, and case studies.

article thumbnail

5 Steps to An Effective Customer Success Interview Process

ClientSuccess

Customer Success + Sales . One of the most critical internal relationships customer success teams have with sales is sales, so it makes sense to put this collaboration and cross-functional focus on display during the interview process. Customer Success + Marketing.