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SubscribeGetting an auto dialer for your real estate business is a smart move. Dialers cut out the manual calling process and help you reach more leads per hour, which is exactly the efficiency boost you need.
Not all real estate dialers are built equal, however. Some have very limited capabilities, others have a massive price tag, and many aren’t compliant with the law of the land.
Another consideration is prospecting — some dialer providers also give you leads for new and expired property listings, while others don’t. But the quality of leads is…sketchy, at best.
With all of these considerations in mind, which dialer for real estate sales should you actively consider? We’ve shortlisted some of the most popular software for you.
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What are the types of dialers for real estate?
Real estate dialers can be classified into two categories: by function and by platform.
Real estate dialers by function
Real estate dialers can be categorized based on two broad functions: volume calling, and precision dialing.
- Real estate dialers for volume:
- These dialers come with multiple parallel calling lines, with multiple agents operating the software to make calls. Such dialer types are called “parallel dialers” or “multi-line dialers.”
- Advanced versions of these — called “predictive dialers” — have algorithms that can predict a salesperson’s availability for the next call. Based on this, the software dials the next number and keeps it ready for the salesperson to jump into.
- Real estate dialers focused on volume are typically good for mid-to-large-sized sales teams since the ROI from these is heavily dependent on how many reps can use the software to make many calls together.
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- Real estate dialers for precision:
- These dialers make one call at a time from a list of leads. The two major variants are the “power dialer” and “preview dialer.”
- The difference between the two is around manual input: preview dialers wait for manual instructions to make the next call, while power dialers dial the next number as soon as the last call is wrapped up.
- Preview and power dialers for real estate are generally better suited for a team of about 3-4 reps or larger teams focused on converting a small set of high-intent property inquiries.
Real estate dialers by platform
There are many niche dialer software providers with platforms built specifically for realtors. The biggest difference between these and a general dialers comes down to prospecting: niche platforms give you third-party property leads, while general dialer platforms don’t.
Pros of a niche dialer for real estate
The biggest advantage of an auto dialer for real estate that also gives you property leads is self-explanatory: less time spent prospecting. Many platforms provide paid leads categorized by pre-foreclosure, neighborhoods, FSBOs, expired listings, etc.
Cons of a niche dialer for real estate
A big disadvantage is the quality of the leads you’re paying for. These are third-party leads scraped from the web and aren’t qualified in any way. Plus, many of these leads are on the “Do-Not-Call” list or are just straight-up invalid numbers, so your prospecting goes back to square one.
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4 of the best real estate dialers in the market
Here’s our list of the best real estate dialers you can get your hands on, with a detailed breakdown of the features, pricing, as well as pros and cons of each. Every real estate dialer from this list is designed to suit both small and large teams.
1. JustCall
JustCall is an AI-powered dialer for real estate with multiple dialing modes built into it. The dialer is part of a broader communication platform that’s built to handle inbound calls, texts, and emails very well.
What does JustCall do well?
JustCall is one of the few (if any) software vendors that gives you a dynamic dialing mode. This mode lets you call new leads as soon as they’ve filled out a property inquiry form. It pulls these leads from your CRM, automatically prioritizes them in your calling list, and then dials the numbers.
What also stands out about JustCall are its AI capabilities. For example, every call can be automatically transcribed and summarized by AI in seconds. Time savings aside, this means you never miss a detail in any conversation without having to sit through hours of call recordings.
Most useful capabilities
- Sales Dialer: Comes with multiple dialing modes, including auto, predictive, and dynamic dialers, which are built for precision, volume, and speed. This gives you the flexibility to switch between dialing modes for optimal calling efficiency.
- Click-to-call/text: Allows calling and messaging directly from your CRM interface as well as any web page on your browser. No more switching tabs or copy-pasting numbers.
- Voicemail drop: Share pitches and property updates with prospects with custom voicemails and detailed voicemail performance analytics.
- Workflow automation: Automatically send follow-up emails, texts, and calendar invites to prospects with advanced yet easily configurable workflows.
- AI capabilities: Transcribe and summarize calls instantly, get AI-generated prompts on-screen while on call, analyze conversations to understand prospect sentiments and common queries, and score sales calls automatically with AI.
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Where does JustCall fall short?
JustCall is fantastic as a dialer for realtors, but it isn’t a prospecting platform. So you don’t get third-party FSBO, FRBO, or pre-closure leads. JustCall does, however, integrate with 100+ tools (including CRMs) and allows you to import leads to calling campaigns in minutes.
How much does JustCall cost?
JustCall’s Auto Dialer for real estate comes as part of its “Pro” and “Pro Plus” plans, priced at $49 and $89 per user when billed annually. This means with a sales team of three, your annual cost comes out to just under $1800 (without AI) or $3200 (with AI).
| JustCall Base Plans | ||||
| Essentials | Team | Pro | Business | |
| Monthly billing per user | $29 | $39 | $69 | Customized |
| Annual billing per user | $19 | $29 | $49 | Customized |
| JustCall AI Plans | |||
| Team Plus | Pro Plus | Business Plus | |
| Monthly billing per user | $69 | $109 | Customized |
| Annual billing per user | $49 | $89 | Customized |
2. Mojo
Mojo, also known as “Mojo Dialer” and “Mojo CRM,” is a real estate prospecting and outreach automation platform. The platform comes with multiple dialing options and lead generation services, as well as flexible pricing options for single users and teams
What does Mojo do well?
When realtors shortlist real estate prospecting platforms, Mojo definitely makes the list. It’s been one of the oldest vendors for real estate businesses and has evolved to offer many useful prospecting, calling, and automation features.
Most useful capabilities
- Single and multi-line dialer: Power dialing software that’s useful for outreach at a controlled pace as well as en masse calling across calling lines. Comes with enablement features like voicemail drop and call recording.
- Click-to-call: Allows you to dial numbers from anywhere on the web via a handy click-to-call button that shows up next to numbers.
- Lead management: You can group, sort, and filter leads based on source, type, lead status, or any other custom rules directly from the Mojo CRM dashboard. The dashboard also provides centralized performance analytics.
- Automated communication: Sales reps can set up post-call automations by creating workflows for emails and tasks.
Where does Mojo fall short?
Mojo is a popular software amongst realtors, primarily because it combines some nifty features (including dialers) with prospecting capabilities. But there are issues on both these fronts.
For starters, Mojo has all the basic dialer features a real estate sales team needs, but not much more. The multi-line dialer is limited to three lines only and doesn’t have any time-saving predictive algorithms. There’s no dynamic dialer, which hurts your speed-to-lead.
Plus, Mojo has no AI capabilities. You can’t transcribe or summarize calls or analyze conversations to understand buyer sentiments and questions better. Integrations are also limited, which could hinder flexibility for enterprise real estate sales teams.
The data Mojo provides is no great shakes, either. Leads are often either invalid or already listed under DNC (which has hefty violation penalties).
How much does Mojo cost?
| Mojo Pricing Plans | ||
| Single user | Teams | |
| Single line dialer | $99 per license | $149 per license |
| Triple line dialer | $89 per license | $139 per license |
3. RedX
RedX is primarily a real estate prospecting platform that offers pre-foreclosure, FRBO, FSBO, and geography-specific leads. It also comes with a range of single-line and multi-line dialing options.
What does RedX do well?
If you need a ton of reasonably priced leads and dialer software to call those leads faster, RedX is the platform for you.
One of its most impressive features is “Vortex,” which is essentially a lead management system similar to what you’d see in most leading sales dialers. Another useful feature is the “Brand Builder” feature, which is a quick editing tool for social media creatives.
Most useful capabilities
Single-line and triple-line dialers: RedX’s single-line “Power Dialer” and triple-line “Power Dialer Plus” products can be a massive boost for real estate sales teams, enabling greater contact rates per hour with automated dialing.
“Vortex” lead management: With RedX’s Vortex, you can manage leads and past clients from a single dashboard. You can also make calls directly from the system and integrate the software with your data tools.
Ad Builder: You can target RedX leads on social media by connecting with your social media ads manager tools. Comes with dynamic targeting capabilities. The “Ad Builder” can also be combined with the “Brand Builder,” which is an editing tool for easy video editing for social media clips.
Where does RedX fall short?
RedX, like many other real estate prospecting tools, has significant data quality issues. Invalid numbers, DNC-listed contacts, and unqualified leads are far too common amongst RedX users.
RedX is also fairly expensive for a standard prospecting and dialer platform (even with its flexible pricing model). Features like the Ad Builder are available at an extra cost, and Vortex is free to use only if you purchase RedX leads as well.
How much does RedX cost?
RedX’s most affordable dialer (the single-line preview dialer) comes at $59 a month per user. For a sales team of three, this totals to just over $2100 a year. However, if you get the three-line dialer, the cost comes out to about $1800 a year.
| RedX Pricing Plans | |
| Products | Pricing |
| Single-line preview dialer | $59 per month |
| Single-line power dialer | $100 per month |
| Three-line power dialer plus | $149 per month |
4. Kixie
Kixie is a top-rated dialer for real estate shaped around the needs of modern outbound teams. Its core dialer product is the single and multi-line “Power Dialer.” Kixie also offers messaging tools and it can help you manage your inbound calls.
What does Kixie do well?
Kixie is a fantastic dialer for real estate sales that gets the job done well. The platform is a good mix of calling and omnichannel outreach capabilities and gives you a centralized dashboard to keep track of everything. Its conversation intelligence capabilities can also come in handy as your business grows and you engage in more sales conversations.
Most useful capabilities
- Multiple dialing modes: Kixie offers single-line and multi-line power dialing modes in its dialer software, which is excellent for flexible selling across campaign types.
- Click-to-call: Through Kixie’s click-to-call function, users can initiate calls directly from their CRM or any web page, bypassing the necessity of navigating to the dialer interface and manually inputting numbers.
- Conversation intelligence: Kixie’s AI tool analyzes conversations and extract useful insights around customer sentiment, agent call quality performance, key phrases and questions that pop-up frequently, and more.
Where does Kixie fall short?
Kixie is a fantastic dialer for real estate sales teams, but it’s not the most versatile software out there. There’s no dynamic or predictive dialing mode, which can be limiting. Plus, you have to pay extra for many useful features that come for free with other real estate dialers.
How much does Kixie cost?
| Kixie Pricing Plans* | |||
| Plan | Integrated | Professional | Premium |
| Monthly price per user, billed quarterly | $35 | $65 | $95 |
| * Source | |||
Bad data will cost you money
Niche real estate dialers can be pretty expensive. Why? Theoretically, they offer a wide database of leads. But this data is hardly useful when most leads have already opted out of such cold calls, or worse yet — the numbers are incorrect.
Our recommendation: put prospecting on the side and focus on the features an auto dialer for real estate gives you. As many realtors will tell you, there are better ways to find residential and commercial buyers (like simply looking up leads on Zillow).
Instead, look at the efficiency gains, integration options, analytics, and other advanced features for each shortlisted option. Ideally, take a free trial to verify the features marketed. Then, compare pricing on these parameters and make the final call.
