Customer Experience + Marketing: Pro’s & Con’s
ClearAction
MAY 29, 2016
When CRM (sometimes equated with customer experience management ) came on the scene in the mid-90s, Service departments evolved from cost containment to revenue mandates, facilitating up-selling and cross-selling as customer retention tactics. Help them compare notes, calibrate cadences, establish continuity and drive synergies.
67 
Let's personalize your content