Laying the Groundwork for Omni-Channel Customer Experiences

Hero Digital

But even the most iconic brands that are redefining customer expectations often start small, rolling out new technology to a small test group of customers or in a single location before expanding. They may be extremely loyal and offer the promise of becoming active brand advocates.

CRM, Social Media, Marketing and More — Everything You Need to Know About Customer Engagement Software


But how were companies to manage, track, and convert an ever-growing number of interactions into revenue? According to Gallup , there are three types of customers: Fully Engaged — Customers who are loyal to a product, and who serve as true brand ambassadors.

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