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Why You Need to Measure Customer Experience in Your Contact Center

Playvox

Industry researchers and analysts refer to these interactions as moments of truth , due to their ability to make or break the customer relationship. Measuring the customer experience makes it easier to ensure that both your routine interactions and the moments that matter meet and exceed customer expectations.

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Understanding the Customer Satisfaction Index and How to Measure It

Solvvy

Knowing how satisfied your customer base is with your business overall is valuable information. While overall satisfaction provides insights into customer loyalty and future purchases, it also gives you an idea of the “brand ambassadors” engaged in word-of-mouth marketing. . Customer service KPIs include: .

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Top 5 Customer Service Trends to Look out for in 2017

aircall

In 2017, customer service trends will continue to drive success. Customer service is the new marketing, don’t you know? Some customer service trends will fall by the wayside, others will be increasingly decisive. Second, Millennials tend to closely and personally interact with businesses during their entire customer experience.