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CRM, Social Media, Marketing and More — Everything You Need to Know About Customer Engagement Software


Customer engagement software is a modern invention that takes care of a modern problem. After all, it wasn’t until the rise of the internet that media became democratized , and the one-way communication model between companies and customers was shattered. From the rubble, a new dynamic emerged (the same one we know so well today): organizations spoke to customers and customers held the power to reply. The answer for many businesses was customer engagement software.

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