Brand ambassadors Customer advocacy Customer retention Upselling 
CSM Practice
MAY 22, 2022
Why is it important to design a Customer Success framework ? . The recurring revenue model of the B2B SaaS industry pushes the Customer Success teams to retain and expand the existing customer base. But, customer retention and expansion are no joking matter! There is no stability without a framework.
SmartKarrot
OCTOBER 12, 2022
Also, in an enterprise with multiple stakeholders, the post-sales B2B customer journey commences with the onboarding stage. This means you must perform customer advocacy to ensure that the existing customers become your brand ambassador and promote your brand. Then comes the adoption stage.
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