Did you know that 76% of consumers are more likely to recommend and repurchase from a brand that offers a personalized customer experience (CX)? As a startup or high-growth brand, your main focus is on delivering leading-edge technology and services. That being said, CX might not be at the top of your to-do list — but it should be.

Building brand loyalty and awareness early on is key to your success, and a personalized CX strategy can help you achieve that. 

Here are 5 expert tips to get you started. 

1. Offer Omnichannel Support

Today’s customers have higher expectations than ever, so it’s not enough to offer support over email or phone. Offering omnichannel support is the foundation of a personalized customer experience. A comprehensive package of email, chat, and voice support provides flexibility, making it easier for customers to connect using their preferred method of communication. 

2. Meet Your Customers Where They Are

It’s estimated that 60% of English speakers speak it as a second language only. Being able to provide support in your customer’s preferred language is a powerful way to create personalized experiences they’ll appreciate. This also creates positive brand interactions that are consistent across your global customer base. 

3. Make Quality a Top Priority

Monitoring the quality of your interactions is essential to delivering personalized customer experiences. Creating Quality Assurance (QA) and Quality Control (QC) tailored to your brand is the best way to do this. Both teams will work together to maintain your brand’s standards and identify any opportunities for improvement, allowing you to provide customized training and further develop your CX strategy. 

4. Turn Agents Into Brand Ambassadors

Your support agents are the face of your brand. If customers feel like they can’t get the personal and knowledgeable support they need from your team, it’s going to reflect negatively on your brand. The most important part of building a team of brand ambassadors is recruiting people who are as passionate about your products and services as you are. They should be willing to grow with the company, ready to adapt to changes, and eager to deliver exceptional experiences. The right recruitment and training strategy can ensure that your team is as passionate about your products as you are. 

5. Utilize Customer

Customer expectations are constantly evolving, but you can anticipate these changes and adjust accordingly through customer data. Tapping into customer analytics can give you the insight you need to better understand their habits and needs, while also identifying common issues. Knowing this information will help you deliver faster, more accurate resolutions and deliver an unmatched experience at every step of your journey. 

Don’t Wait to Personalize Your CX

High-growth brands have a lot to manage, but that doesn’t mean you should wait to implement a personalized CX strategy. Prioritizing your customer experience early on will only help you scale faster, increase satisfaction, and drive loyalty.