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The New Super-Agent

VocalCom

The necessary acceleration of contact centers’ digitalization will bring to the fore the crucial value of the human touch. Digitalization is quickly sweeping through contact centers. However, this does not mean that agents will totally disappear from contact centers. To find out more: www.vocalcom.com.

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Using Big Data to Create Exceptional Customer Experiences

VocalCom

Speech and text analytics can reveal tremendous insights into your customers’ feelings and interests to help you improve your customer experiences. For example, these analytical tools may be used to reveal keywords exchanged during service interactions, ranging from terms reflecting customer emotions to specific product names.

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The Role of Emotions in the Customer Experience

VocalCom

According to Customer Think, 63% of customers with positive feelings about a company will remain loyal, while 74% will go a step further and advocate for the brand. Here are five tips for addressing customersemotions to ensure quality experiences at every step of their journey.

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5 Essential Tips for Measuring Customer Satisfaction

VocalCom

This information can then be used to improve service as well as marketing practices for greater customer satisfaction. Remember that your contact center agents have plenty of insights into your customers’ feelings. Use different kinds of customer surveys. Measure contact center metrics.

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Is Your Brand Meeting These 6 Customer Expectations?

VocalCom

Customers today want to feel respected, understood, and excited when they interact with your company. According to a study of customer emotions conducted by Motista, customers who feel both satisfied and emotionally connected to a brand are 52% more valuable than those who are just highly satisfied.

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5 Ways Big Data Can Improve the Customer Experience

VocalCom

Brands nowadays collect a tremendous amount of data on their customers. From purchase history to social media commentary, customer insights may be collected across multiple touchpoints. Through close examination across channels, brands may use such valuable information to create richer customer experiences.

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6 Essential Rules for Customer Experience Design

VocalCom

Designing great customer experiences begins with truly knowing your customers. While surveys reveal valuable insights about their needs, a global view of customer emotions and expectations across all channels is the real key to offering the services and products they want.