article thumbnail

Using Big Data to Create Exceptional Customer Experiences

VocalCom

Big data has been a buzzword in the customer service industry for some time now. As every brand knows, all databig and small—can be applied in some manner to drive sales and improve customer service. Here are five essential big data sources to look at—and how you can use them to create exceptional customer experiences.

article thumbnail

Turning Big Data Into Big Rewards

Clarabridge

Marketers are flunking the “big data test.” According to Gleanster Research, as many as eight out of 10 CMOs at large enterprise organizations believe they could be doing a far better job of using data to make better and more informed marketing decisions. I Have All this Data—But Is It Relevant?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

5 Ways Big Data Can Improve the Customer Experience

VocalCom

In addition, contact center metrics such as average handling time and first contact resolution provide data on how the customer experience is affected by service practices. Here are five ways big data can be used to improve the customer experience. Big data is also critical to implementing targeted marketing practices.

article thumbnail

Transforming the Customer Experience with Big Data

CX Journey

What is big data? Big data" has been defined in many different ways and seems to most often refer to the sheer volume of data, but for the purpose of this article, I''m going to refer to the data sources. Data must be operationalized. big data customer experience data voice of customer'

article thumbnail

Executive Report: The Customer Data Too Often Overlooked by the C-Suite

A recent Calabrio research study of more than 1,000 C-Suite executives has revealed leaders are missing a key data stream – voice of the customer data. Download the report to learn how executives can find and use VoC data to make more informed business decisions.

article thumbnail

Opentalk 2017: Turning Big Data into Big Decisions

Talkdesk

Turning Big Data into Big Decisions. Tomasz notes that most companies look at post-experience metrics such as the fraction of tips over the total bill, the number of reservations made on OpenTable or exit survey results. The problem with this data is that it points to lagging indicators. The 411 on Proxy Metrics.

article thumbnail

Opentalk 2017: Turning Big Data into Big Decisions

Talkdesk

Turning Big Data into Big Decisions. Tomasz notes that most companies look at post-experience metrics such as the fraction of tips over the total bill, the number of reservations made on OpenTable or exit survey results. The problem with this data is that it points to lagging indicators. The 411 on Proxy Metrics.