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Gone Virtual: Recap of the CETX Conference

Callminer

While it may not have been our typical, in-person experience filled with cocktail hours and outdoor activities, there was no shortage of entertainment and powerful and engaging insight from the customer experience (CX) and contact center industry’s most influential leaders, and hands-on practitioners. The great online kick-off.

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Why Technology Won’t Help You Understand Your Customers

C3Centricity

Companies are changing business models as their value shifts from products to services, or even to the sale of the information they gather. 65% admit they risk becoming irrelevant and uncompetitive if they do not leverage data. New Data-Sharing Attitudes Spark Next Era of Marketing Personalization.

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You’ve Got Data? Well Don’t Start There!

C3Centricity

Companies are changing business models as their value shifts from products to services, or even to the sale of the information they gather. 65% admit they risk becoming irrelevant and uncompetitive if they do not leverage data. Consumers are adapting their behaviours to the trading of their personal information.

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Why Do You Need to Rethink Your Customer’s Journey

ProProfs Blog

While innovative at the time the idea was introduced, the sales funnel has changed a lot with technology. Maybe the consumers got smarter, or the sales funnel was always flawed, and we only realized it now. Either way, here’s why you may have to abandon the old-fashioned linear idea about sales funnels you have in mind.

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50+ Customer Engagement Statistics for 2020

ProProfs Blog

Impact of Customer Engagement On Sales. In the category of online entertainment, Netflix was the leading brand with a ranking of 89 percent in terms of how the brand met consumer expectations versus the consumer-generated, category-specific ideal. Successful Customer Engagement. Benefits of Customer Engagement.

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Time Inc. Acquires MySpace: It’s All A bout the Customer Data

Natalie Petouhof

MySpace may have slipped from the online ad world’s general consciousness, but it is actually doing fairly well, especially among young audiences of 17 to 25-year-olds, particularly music and entertainment fans” said Tim Vanderhook, chief executive of Viant Inc., Specific Media’s parent company.

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How to Be 2 Steps Ahead in Anticipating Your Customer Needs

Kayako

In-flight entertainment has been in-demand since commercial flight became routine; Virgin just figured out a way to up the ante by including individual TVs in all headrests. Companies that utilize big data and customer analytics see 14% more customer retention than companies that do not, according to a 2014 report by Aberdeen Group.