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Avoiding Bot Biases in Customer Experience

Taylor Reach Group

How pervasive is the impending impact of artificial intelligence (AI) on the customer experience (CX)? In the time spent by much greater minds pondering this question from a broader viewpoint, machine learning continues to make its way into all facets of the customer experience. By: JD Fairweather.

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AI: 4 Key Benefits for the Customer Experience

VocalCom

The technology may also play a behind-the-scenes role in the overall customer experience, actually influencing the way in which customers behave. Here are four main benefits AI can offer your customers. One of the most interesting aspects of AI is how it can be used to influence customer behavior.

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Gone Virtual: Recap of the CETX Conference

Callminer

While it may not have been our typical, in-person experience filled with cocktail hours and outdoor activities, there was no shortage of entertainment and powerful and engaging insight from the customer experience (CX) and contact center industry’s most influential leaders, and hands-on practitioners.

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How Amp on Amazon used data to increase customer engagement, Part 1: Building a data analytics platform

AWS Machine Learning

It’s designed to provide a seamless customer experience to listeners and creators by debuting interactive live audio shows from your favorite artists, radio DJs, podcasters, and friends. However, as a new product in a new space for Amazon, Amp needed more relevant data to inform their decision-making process.

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How Amp on Amazon used data to increase customer engagement, Part 2: Building a personalized show recommendation platform using Amazon SageMaker

AWS Machine Learning

Data for PIT features need to be updated quickly, and the latest version should be written and read with low latency (under 20 milliseconds per user for 1,000 shows). The data also needs to be in a durable storage because missing or partial data may cause deteriorated recommendations and poor customer experience.

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CMOs and CIOs: Stop Battling and Start Collaborating on Marketing Technology Solutions

Avaya

But then we saw the rise of technologies like cloud, mobility, social media and big data … and everything changed. Suddenly, the end-to-end marketing experience was tied together through technology. Most importantly, this new state of marketing technology was fueled by big data. How much data?

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Why Do You Need to Rethink Your Customer’s Journey

ProProfs Blog

You’ll even find a dozen people on YouTube who give you valuable advice about these cars while entertaining you. No wonder 88% of customers research properly before making a purchase. This helps you to learn what customers want and the first steps of the customer journey. Is Your Customer Support in the Right Direction?