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When it Comes to Your Customer Experience: Ditch Legacy, Go Digital!

Avaya

The future of business, indeed the future of customer experience, is life as we know it—here and NOW. Perhaps most daunting of all, it means companies working to truly know and understand their customers. It means enterprise leaders having a firm grip on the big data that infuses their organizations.

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Are Smart Things Really Smart or is it Just Smart Marketing?

C3Centricity

The Age of the Customer and the Fourth Industrial Revolution. In one of their older Customer Experience reports Forrester claimed that we are now in the “ Age of the Customer “ This was music to my ears when I first read it, because as you know I’m a customer champion. Click To Tweet.

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Talking Omnichannel But Organised Multi Channel?

Peter Lavers

This change has been complemented by the move to purely digital products in some categories e.g. music downloads, ebooks / enewspapers / emagazines, movie streaming, SaaS. Which brings us to what marketers are now talking about – the omnichannel customer experience. So, is omnichannel just well-connected multi channel?

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How To Use Gamification To Improve CX In Your Contact Centre

Call Design

Here are effective ways to use gamification within your contact centre to improve the quality of customer service. Data Analytics. The contact centre industry is no different from any other and analysing big data allows managers to refine output more accurately than ever before.

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In Digital Transformation, Initial Business Discovery is Key

Avaya

They’re challenged with evolving from legacy hardware to a services-based ecosystem that supports digital drivers like cloud, mobile, big data analytics, and social. In our experience, the reason for this is because an initial business discovery process was not sufficiently performed to put a strategic execution roadmap in place.

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A 5-Step Introduction to Journey Analytics

Clarabridge

Journey analytics combines big data technology, advanced analytics, and functional expertise to help companies perfect their customer journeys. To map them, it leverages millions of data points across customers, channels, and touchpoints ” – McKinsey. 1- Gather the data.

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4 Ways to Personalize B2B Customer Support at Scale

TeamSupport

Even better, integrations between technologies such as your customer support software and your customer relationship management (CRM) solution can create faster and more accurate responses. You Have Data. Given the role Big Data now plays in every aspect of our lives, it’s a small (online) world after all.

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