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Using Big Data to Create Exceptional Customer Experiences

VocalCom

Big data has been a buzzword in the customer service industry for some time now. As every brand knows, all databig and small—can be applied in some manner to drive sales and improve customer service. After all, understanding your customers’ habits is key to knowing how to satisfy them. Web analytics.

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5 Ways Big Data Can Improve the Customer Experience

VocalCom

In addition, contact center metrics such as average handling time and first contact resolution provide data on how the customer experience is affected by service practices. Through close examination across channels, brands may use such valuable information to create richer customer experiences.

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AI: 4 Key Benefits for the Customer Experience

VocalCom

The technology may also play a behind-the-scenes role in the overall customer experience, actually influencing the way in which customers behave. Here are four main benefits AI can offer your customers. One of the most interesting aspects of AI is how it can be used to influence customer behavior.

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5 Technologies That Reduce Customer Effort

VocalCom

The technologies used in modern contact centers are instrumental in delivering great customer experiences. Customers seek effortless experiences, and the key to satisfying them is by using technologies in ways that serve their needs. Only then can IVR menus truly serve customers well and save them time.

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Unstructured Data: Where the Voice of the Customer Lives

VocalCom

When companies use big data to analyze their customers’ habits and preferences, it’s often the structured, quantitative kind that is considered. Personal blogs with a large following (such as those managed by influencers) as well as consumer advocate sites may reveal tons of insights about customersexperiences with your brand.

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Customer Effort: Don’t Make Your Customers Work For You

VocalCom

Sending prompt chat invitations when customers are browsing your website is a great way to save them time and effort. Big data is another important resource for designing proactive customer experiences. Anticipating your customers’ needs helps reduce their effort when interacting with your brand.

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A Guide to Navigating the Digital Hype

Aspect

Digital technologies like AI, IoT, and big-data analytics have been creeping into the customer experience for some time now but only recently have businesses really started to take serious notice. While only 15% of enterprises are using AI as of today, 31% are expected to add it over the coming 12 months.

Big data 101