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Be Warned: You Can’t Rely On Big Data!

Beyond Philosophy

Journey analytics seeks to improve customer experience by collecting data at each point on a customer’s journey and mapping customers’ paths – whether they lead to a purchase or not. And linking data points throughout a journey is a step in the right direction. But I have a big problem with Big Data.

Big data 284
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Big Data’s Big Problem

Beyond Philosophy

Big data is the gigantic data sets whose analysis could reveal predictions of human behavior. Big data is big news. But Big data is only showing us a part of the big picture. The biggest part, WHY people do what they do is, as of yet, missing from Big Data. seconds later.

Big data 410
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J.D. Power and Tethr collaborate to fuel customer experience insights

Tethr

At Tethr, we talk to CX and customer service leaders every day who are working to close the gap between their desired customer experience and the actual experience they deliver to their customers. Michael Vermillion, Vice President and General Manager, Customer Service Practice at J.D. The post J.D.

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Accueil: Where and How Does Humanity Impact Customer Experience?

Beyond Philosophy

What makes this question so profound, and so pivotal, in customer experience optimization today is that every aspect of value delivery is at play. More than a buzzword, “being human,” especially in brand-building and leveraging customer experiences and relationships, has become a buzz-phrase or buzz-concept.

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Executive Report: The Customer Data Too Often Overlooked by the C-Suite

A recent Calabrio research study of more than 1,000 C-Suite executives has revealed leaders are missing a key data stream – voice of the customer data. Download the report to learn how executives can find and use VoC data to make more informed business decisions.

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BIG Mistake: Are You Seeing Things In Your Customers That Don’t Exist?

Beyond Philosophy

We see this kind of behavior in many different areas, including big data , pictures from Mars , and even your customer behavior analysis. Key Ideas to Improve your Customer Experience. We discuss what you can do about this problem before it ends up causing you more significant issues in your Customer Experience.

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What is Customer Science? Is this the next wave of change?

Beyond Philosophy

This episode of The Intuitive Customer explores this nascent concept of Customer Science and what it could mean to organizations seeking customer-driven success. Customer Science to me in the integration between a number of existing disciplines; Behavioral Science, Technology (AI) and Big data.

Finance 396