How to Lower Your Customer Acquisition Costs – Without Hurting Customer Experience
AUGUST 6, 2019
We’ve seen plenty of PR nightmares arise as businesses, with the best of intentions, attempt to prune their own acquisition budgets. Here are the practices we’ve seen work in our outbound and inbound sales support programs. Each additional touch point adds labor dollars and increases spend on sales and marketing campaigns. By focusing on your ideal customers, your salespeople yield more sales at lower customer acquisition costs.