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How to Drive Customer Advocacy

Totango

Your business is successful because you deliver value to customers. Customer advocacy is the art of learning what customers need and working to help them gain the value that is in their best interest. Learning how to drive customer advocacy is the best thing you can do for both your enterprise and your customers.

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The Dual Meaning of Customer Advocacy

Education Services Group

So, Forky asks a question: What is customer advocacy? Do you say: a) Customer advocacy is the foundation of Customer Success, wherein businesses put the customer experience first. This strategy involves tasking CS professionals with advocating for their customers’ needs across the entire customer lifecycle.

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Using Customer Satisfaction Metrics: NPS Best Practices

Totango

Armed with this information, you can identify your areas of improvement and make a plan to increase customer satisfaction. Best Practices for Improving Customer Satisfaction NPS Scores. If you discover customers who have low NPSs, don’t despair. You need to keep a close eye on your customers at all times.

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How to make a Customer Success Dashboard that Works

CustomerSuccessBox

The third component is a set of KPIs that monitor the performance of their own teams since most heads of CS also have functional responsibility for post-sales customer-facing functions. Customer Success KPIs. Customer Success Team KPIs is an individual measure of how well your team is performing in regard to team goals.

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7 Strategies for Turning Customers into Advocates

Totango

Happy customers can multiply your revenue base since each satisfied client might recommend your services to dozens of their peers. Customers who become advocates stimulate enterprise growth and drive value. CS teams should focus on both types of customers equally, as both are important in your quest for customer advocacy.

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5 reasons companies still invest in Community in an economic downturn

inSided

Engagement : Reach even those customers that are not showing up to your QBRs or have requested to not have monthly meetings by allowing them to self-serve the information they need through sharing it on your Customer Community. Which in turn helps you boost your expansion plans by: Customers sharing best practices with each other.

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CSM Team Performance Metrics That Matter

CSM Practice

5. Advocacy Activity. Customer advocacy is no doubt crucial to gaining new customers in both services and technology companies. Advocates occur naturally but it is the job of the customer success team to promote advocacy among your successful customers. About CSM Practice.

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