ClearAction

JULY 23, 2023

Reference, loyalty and experiential marketing managers have programs underway to collect case studies and references, drive repeat purchases, and engage customers in advocating your brand. They may have customer stories useful for customer journey maps. What are some of the opportunity costs?

Government 62

Government B2B Customer Experience Enterprise 62

Netomi

JANUARY 5, 2022

His coverage topics include the ROI of CX, CX strategy and governance, how CX leaders secure and retain sponsorship, the buy/own/advocate customer journey, voice of customer (VoC) and survey strategies, customer journey mapping, CX analytics and measurement, the role of social media and word of mouth (WOM) in CX, and persona development.

Customer Experience 98

Customer Experience Customer Service Consulting Consulting 98

Answer Dash

APRIL 16, 2019

“A useful analysis among the executive team is to apply lenses of metrics and business value levers to your customer journey map,” suggests Magers. Lynn authored 6 benchmarking studies and 3 CXM handbooks (Amazon). She is a CXPA Recognized Resource Training Provider with CCXP students from 70 countries.

Customer Experience 76

Customer Experience Chief Customer Officer Enterprise Journey mapping 76