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Customer Experience ROI: How You Prove You Understand Customer Experience Strategy

Beyond Philosophy

In our recent podcast, we had a guest Bob Thompson, CEO of Customer Think Corp., an independent research and publishing firm focused on customer-centric business management and the founder and editor-in-chief of CustomerThink.com. There is excellent work being done in Customer Experience, but not enough measurement.

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How to Use the CSAT Metric in Your CX Program

GetFeedback

Measuring just a piece of this journey can seem short-sighted or not as powerful as other CX metrics, like Net Promoter Score (NPS). But I see a place for Customer Satisfaction Score (CSAT), based on organizational goals, resources, and structure. CX shouldn’t ever be measured by one metric alone. Conclusion on CSAT .

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Key Learning from 15 Years of Net Promoter Stats

Beyond Philosophy

For those of you that don’t know, Net Promoter Score (NPS) represents the likelihood a Customer would recommend your product or service to other people (i.e., It has become a standard metric used to determine if your Customer Service and Experience improvements are effective.

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How to Prove the ROI of Customer Satisfaction (CSAT)

GetFeedback

If your CSAT metric is 60%, that means 40% of your customers are at risk of defection. A simple way to consider ROI is to take the number of dissatisfied customers and multiply that by how much it would cost to sell to new customers. . The first step toward any improvement is understanding where your customers are today.

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Celebrating #WomenInCX this #InternationalWomensDay

Customer Guru

Read how Kanika built one of the most customer-centric Private Jet and Helicopter companies in India. Nienke Bloem – Customer Experience Consultant and Keynote Speaker. Nienke has done some serious work in transforming a big telecom company into a customer-centric organization. With a Ph.D.

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52 Reasons to Embrace Marketing Operations

ClearAction

Customer-centricity. Mobilizing behind the customer requires cross-functional alignment & collaboration. Alignment of data, forecasts & metrics leads to more predictable results. Meaningful metrics. Metrics granularity. Better benchmarking. Competitive advantage. Early warning. Live the brand.

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The A-List: Customer Success

Amity

Alex curates the Customer Success Newsletter which is a weekly curated collection of 4 helpful articles from around the Customer Success community. The Customer Success Newsletter. Customer Success Expert - Glide Consulting. The Glide Consulting Blog. Director of Customer Success Education - CSM Practice.

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