B2B Customers: The Guide to Building Better Surveys
Interaction Metrics
DECEMBER 22, 2022
B2B Customers: The Guide to Building Better Surveys. The reason I ask is that most B2B customers are having mediocre experiences: The software development company ClearlyRated finds that B2B sectors like manufacturing, engineering, and banking have NPS scores in the mid-40s. How will you improve your B2B surveys in 2023?
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