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Beware False Scorecards for B2C Chat

Fonolo

There’s an interesting and high-stakes battle taking place right now in the world of customer service: What will be the dominant text-based channel for B2C communications? Slides are available here and video here. This is primarily measuring P2P messaging behaviour, which has no real connection to B2C behaviour.

B2C 101
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Beware False Scorecards for B2C Chat

Fonolo

There’s an interesting and high-stakes battle taking place right now in the world of customer service: What will be the dominant text-based channel for B2C communications? Slides are available here and video here. This is primarily measuring P2P messaging behaviour, which has no real connection to B2C behaviour.

B2C 67
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Top Ten Customer Service and Customer Experience Predictions for 2023

ShepHyken

Regardless of the type of business you’re in (B2B, B2C, B2B2C), everyone is a consumer. Certain B2C rockstar brands are teaching our customers what good service is like, and they now have higher expectations.   .

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How to Create Amazing Customer Experiences in 2024

ShepHyken

They are judging your business based on the best experiences they’ve had from any industry, and it doesn’t matter if it’s B2B or B2C. Each week in 2024, Shep and Brittany Hodak, his friend and fellow customer experience expert, create short videos that include tips and strategies for becoming a more customer-centric company.

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Top 5 Customer Service & CX Articles for Week of April 1, 2024

ShepHyken

A get-ready-with-me video singing the praises of the latest plant-based moisturizer? While most of us see influencer marketing in the B2C world (food, fashion, health, lifestyle, etc.), My Comment: Influencer Marketing is part of the customer experience.

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The Difference Between B2C and B2B Customer Journey Mapping

GetFeedback

Simplified CX YouTube series episode on customer journey mapping for B2B and B2C companies.

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4 Takeaways from Our Live Discussion on Chat vs Messaging vs Texting [Video]

Fonolo

To save you some time, we’ve extracted video snippets showcasing highlights from the discussion. Originally preferred for person-to-person communication, the past few years have seen a surge of B2C communication via messaging channels (Facebook Messenger, WhatsApp, WeChat, etc.). Can We Agree on Some Definitions?