ShepHyken

MARCH 12, 2021

He writes about how businesses need to realign their sales and marketing strategies in order to survive a post-pandemic world. The impact extends from B2C (business-to-customer) markets to B2B (business-to-business) sales as well. Increasing online prospects, lead generation and sales.

B2B 367

B2B Journey mapping B2C Telecommunications 367

ShepHyken

SEPTEMBER 15, 2020

Consumers (in both B2B and B2C) expect to be able to turn to sales reps for information and answers. When a consumer knows they can rely on a sales rep or vendor for the fastest, most accurate information, it can drive customer loyalty. They must also find new ways to create that personalized experience.

B2C 310

B2C B2B Self service Sales 310

ShepHyken

APRIL 14, 2024

Lessons from the Field: 3 Easy Ways to Customize Customer Experiences & Increase Brand Loyalty by Anand Subbaraj (Fast Company) Personalization encourages customers to both return for more service and recommend that service to others. First, the subtitle of the article mentions personalization.

Customer Service 181

Customer Service B2C B2B Customer Experience 181

ShepHyken

FEBRUARY 10, 2021

The point he was making was that the customer experience begins the moment the customer connects with you, not when they see you on stage or in person. Depending on what we sell, whether B2B or B2C, the buying cycle may take more than one visit. Everything that happens leading up to the sale is part of the customer experience.

B2C 316

B2C Entertainment B2B Sales 316

JustCall

NOVEMBER 23, 2022

Understanding the Concept of Sales Prospecting. Sales reps often interact with potential customers to set the sales process in motion. The process of identifying and reaching out to qualified leads is known as sales prospecting. A social media message sent to a qualified lead is also a type of sales prospecting.

Sales 52

Sales Inbound sales B2B Outbound sales 52

Pointillist

SEPTEMBER 10, 2020

Many CX, marketing and operations leaders are asking how they can use customer journey orchestration to deliver better, more personalized experiences that will improve CX and business outcomes, like retention, customer lifetime value and revenue. Journey orchestration goes beyond traditional personalization techniques.

Personalization 128

Personalization Interactive Voice Response Enterprise Upselling 128

JustCall

APRIL 13, 2020

Start with your remote sales teams, first. In this blog, we will share some hacks and tips sales teams can follow, as they work from home. We spoke to a few leaders and experts from across industries to understand what remote sales practices, and hacks they are using. Tips, Tricks, and Hacks for Remote Selling.

Sales 98

Sales CRM Analytics Chatbots 98

JustCall

FEBRUARY 26, 2020

Want to get an essence of what a sales associate job description looks like? Primarily, a sales associate is responsible for selling products or services. A sales associate is the personality representing the company in front of the customers. Who is a Sales Associate? .

Sales 52

Sales B2C B2B voip 52

ShepHyken

SEPTEMBER 7, 2022

Communication is not limited to B2C companies and brands. . Lynn Skupien, senior sales rep, signed it and included her direct phone number and email. . The email included a person and phone number, just in case, there was a problem or question. . Kevin now has a go-to person if there are any issues. .

B2C 181

B2C B2B Personalization Sales 181

JustCall

NOVEMBER 24, 2022

B2B sales strategy has come a long way from the time of networking at trade events or rattling off pitches while cold calling. Read on to know all about devising a killer B2B sales strategy. What Has Changed With B2B Digital Sales? Information could be that fine line between a successful sale and a missed opportunity.

B2B 52

B2B Sales B2C SaaS 52

bold360 Blog

FEBRUARY 6, 2019

Sales reps were the main source of product information, guiding prospects toward a purchase via phone conversations and in-person meetings. Today’s B2B buyers shop for business solutions just like they shop for personal products. Chatbots are helping companies deliver this kind of personalization at scale.

B2B 82

B2B Personalization Chatbots B2C 82

ShepHyken

NOVEMBER 30, 2020

(No Jitter) Especially now, customers crave humanized experience and personal touch when it comes to service and support. My Comment: So many of the case studies about moving from traditional to online sales (eCommerce) are focused on B2C types of businesses – primarily in the retail industry. Can they co-exist?

Customer Service 211

Customer Service Construction B2C B2B 211

JustCall

NOVEMBER 16, 2022

Are your sales and customer service teams constantly juggling between tabs? Before we look at how the Zoho CRM integration can benefit your business, let’s understand why delivering a personalized experience is the name of the game today. How Can Zoho CRM Phone Integration Improve Your Sales Team’s Productivity?

CRM 52

CRM Sales Call Logging Analytics 52

Hero Digital

MARCH 9, 2020

Over the last decade, marketers refined their strategy, becoming hyperfocused on account-based marketing (ABM) and genuine “personalization” of audiences. Whoever your audience is, B2B and B2C marketers should always approach people the way they normally would if they were face-to-face, and then leverage data and tech to scale the experience.

Personalization 52

Personalization Technology B2C B2B 52

CrazyCall

NOVEMBER 7, 2018

Often, the most important step in the sales process is the one that’s usually neglected. Regardless of how innovative, superior to the competition or packed with features your product is, you need to ‘close the sale’. The key to a successful sale is to under-promise and over-deliver but to do this right, you need to know your lead.

Sales 96

Sales B2C Scripts B2B 96

Totango

FEBRUARY 11, 2022

B2B customer experience differs from B2C customer experience in several important ways. Because of these factors, B2B sales and renewal cycles may be longer than their B2C counterparts. Customer experience has a significant impact on customer retention rates as has been shown by several studies conducted on B2C relationships.

B2B 107

B2B Customer Experience B2C SaaS 107

Quality Contact Solutions

AUGUST 17, 2022

B2C Outbound Marketing. Many organizations consider telemarketing a vital tool for reaching their sales and service goals. It’s an opportunity to personally discuss with prospective customers what you do and why they could benefit from your offer. We also specialize in both B2C and B2B customer contacts.

Telemarketing 98

Telemarketing B2C B2B outsourcing 98

ShepHyken

JULY 13, 2018

This week we feature an article by Christa Heibel about how investing in a personalized customer experience can create life-long customers in the B2B space. – Shep Hyken. If you’ve been habituated to think that the customer experience (CX) is strictly for B2C (business serving customers) verticals, you’re not alone.

B2C 38

B2C Customer Experience B2B Journey mapping 38

Nicereply

MAY 14, 2019

Let’s contrast a community strategy against traditional sales tactics. Sales are vitally necessary for your business, but unfortunately not always enthusiastically welcomed by your potential customers. A big reason why customers can feel hostile to sales tactics is because they don’t think they are getting enough in return.

Sales 76

Sales B2C B2B Customer retention 76

Vonage

OCTOBER 12, 2015

As such, this article, although it focuses on sales tactics, actually falls under the heading of customer service. These tactics work for B2B as well as B2C, although the examples discussed here are based on a retail setting. These tactics work for B2B as well as B2C, although the examples discussed here are based on a retail setting.

Sales 102

Sales Customer Service Upselling B2C 102

TeamSupport

JANUARY 4, 2019

Of everything a business-to-business (B2B) company must be great at in order to grow, delivering personalized customer support at scale needs to be a priority. Making customer support personalized, then continually improving upon the experience is what truly shows your customers that they are a top priority for you. You know this.

B2B 56

B2B Personalization Customer Support B2C 56

Quality Contact Solutions

OCTOBER 7, 2021

Referrals, Referrals, Referrals Is your sales team asking for referrals from every customer? Build referral generating activity into your sales and marketing process. Your sales team needs to have the product knowledge, interpersonal, and sales skills needed to turn prospects into customers and nurture long-lasting relationships.

B2C 98

B2C B2B Engineering Call Center 98

Beyond Philosophy

FEBRUARY 16, 2015

As a long-time believer in the power of word-of-mouth and brand favorability in b2b and b2c marketing ( [link] and [link] ), he deserves a sincere thank you for bringing this insightful piece of work to everyone’s attention. How can the business impact, or WOM/ROI, be determined? How does WOM/ROI vary by business category?

Marketing 398

Marketing Advertising B2C Customer advocacy 398

aircall

JUNE 2, 2021

However, sales teams and customer relationship managers do, and the information they learn about customers during these one-on-one interactions can be incredibly valuable to service reps. . This way, any representative who deals with them can quickly access this information and personalize the conversation accordingly. . Video Call.

Personalization 62

Personalization Customer Service B2B Self service 62

ShepHyken

MAY 28, 2023

5 Ways to Fuel a Winning Customer Experience in Travel by Allianz Partners (PhocusWire) The best way to stand out is to get personal – often starting before the customer even books. My Comment: Any business (B2B or B2C – even Government) can learn good customer service and CX ideas from the hospitality industry.

Customer Service 162

Customer Service Customer centricity B2C Government 162

The Northridge Group

JUNE 2, 2023

Providing excellent customer experiences (CXs) is important for both business-to-customer (B2C) and business-to-business (B2B) contact centers. Dealing with providers is essentially a B2B function while dealing with members is B2C. Losing a B2B customer is a lot riskier than losing a B2C customer.

B2B 67

B2B B2C Contact Center contact center associations 67

Method:CRM

OCTOBER 1, 2018

Podcasts are an excellent resource for people working in sales roles. Much like sales books , podcasts allow sales professionals to learn directly from industry experts, without breaking the bank on conference fees. With such a wide range of sales podcasts available for free, narrowing down the options can be tricky.

Sales 65

Sales B2B B2C Entertainment 65

ShepHyken

AUGUST 6, 2023

That includes B2C, B2B, and G2C (Government to Citizen). Happy and satisfied customers mean that you can maintain regular sales and profit, which can help you maintain success. My Comment: I was intrigued by the title. My Comment: I didn’t know Apple had a magazine. (I

Customer Service 156

Customer Service B2C Customer retention Government 156

ShepHyken

FEBRUARY 22, 2019

This personal WeWork story created a new relationship directly because of their focus on customer satisfaction. Stacy Sherman is a Customer Experience & Digital Marketing professional with a proven track record of increasing sales & loyalty at B2B & B2C companies of all sizes & budgets.

B2C 271

B2C B2B Customer centricity Employee engagement 271

Totango

SEPTEMBER 7, 2021

B2B engagement differs from B2C engagement in several important ways which require certain adjustments. Here we’ll consider the differences between B2B and B2C engagement before laying out three of the most important best practices for effective B2B client engagement. Why Are B2B Client Engagement Strategies Different from B2C?

B2B 80

B2B B2C Best practices Self service 80

Infinity

APRIL 27, 2022

What are the key differences between B2C and B2B marketing? The key difference between B2C and B2B marketing lies in how the two are perceived, both by businesses and marketers. Too often we get preoccupied with how we should be adapting our communications for B2B and B2C audiences.

Marketing 96

Marketing B2C B2B SaaS 96

TeamSupport

MAY 19, 2021

It will be different for B2C businesses than for B2B. Personalized Attention. The good news is, emails can be personalized based on your customer's unique needs. Send a new Knowledge Base article with a personal note. If you start neglecting your customers, then they’ll disperse to your competitors. Welcome Back Email.

Sales 59

Sales B2B B2C Feedback 59

Quality Contact Solutions

NOVEMBER 5, 2021

Just because a sales rep can tackle every aspect of the sales process doesn’t necessarily mean they should do it independently. Appointment setting companies use highly trained sales reps to call, qualify, follow up, nurture, and schedule prospects to meet with a sales closer. Learn More.

Telemarketing 98

Telemarketing outsourcing B2C B2B 98

ShepHyken

NOVEMBER 24, 2017

If your services fall under the B2B umbrella, for example, your customers are more likely to engage with you on LinkedIn as opposed to in B2C businesses. A quick look at their feed showcases how each reply is kindly-worded, and personalized with a signature from the individual support worker. Then try asking them, through a survey.

Customer Service 221

Customer Service B2B B2C Accountability 221

ChurnZero

OCTOBER 1, 2022

Why is it that the need for operations in marketing and sales is never questioned, yet Customer Success isn’t given the same allowance? Q: Is there a difference in CSQL growth with B2B and B2C customers? There’s starting to be this sense of maybe we need Customer Success for B2C. Q: Should CSM roles close upsell deals?

B2C 97

B2C Upselling B2B Accountability 97

CrazyCall

DECEMBER 7, 2018

But what about sales promotion via mass text messaging? In this article, we will give you the basic guide on how to boost your sales sending promotional mass text messages. The change in b2c bulk SMS messaging. Essential mass SMS sending strategy steps for sales. How to Write Effective Mass Texts: Personalization.

Sales 51

Sales Banking B2C Airlines 51

Beyond Philosophy

AUGUST 30, 2016

As a core performance metric, customer advocacy is very much alive and well in both B2B and B2C products and services. Critically, in both B2B and B2C performance measurement, there is little evidence of metric flatlining or reaching an actionability plateau. The Case for Strengthening Sales Governance.

B2C 150

B2C B2B Customer advocacy Consulting 150