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How to Power up Your B2C Marketing Strategies with Surprising B2B Secrets

C3Centricity

As has been claimed for decades, there are differences between B2C marketing strategies and those of business-to-business (B2B). As companies strive to navigate the complexities of their respective markets, the learnings one can gain from examining the nuances of both B2B and B2C marketing become self-evident.

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The State of B2C Complex Customer Care

BlueOcean

When it comes to complex B2C customer care, the customer is anything but a faceless number in a sea of consumers. B2C brands had their worlds turned upside down by the pandemic, but what does complex customer care look like now things are leveling out? Curious how we’re delivering for B2C brands? Modified Recruitment Strategy.

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Cisco’s Four Key Steps to Enhancing Customer Experience

ShepHyken

The metric that matters the most is the success and thriving of the customer’s business. Utilizing digital tools and technology allows companies to effectively reach millions of customers in different countries and engage with them in a personalized manner. Measure what matters.

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Successful Call Center Agents Share This Personality Type

TechSee

Complex cases increase average handling time (AHT), a key performance metric that is deeply entrenched in the customer service field. Harvard Business Review conducted a comprehensive survey of call center representatives and classified them into seven different types, according to their personalities and approaches to the job.

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2019 CX Retrospective: The Year of Value Metrics

Mindtouch

To that end, we worked hard this past year to help our customer base run audits to identify the MindTouch ROI and value metrics they care most about—data points not inherently baked into our product. This included metrics around cost savings, efficiency gains, and revenue generation. Want to see what you’re saving with MindTouch?

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Amazing Business Radio: Howard Tiersky

ShepHyken

Many studies have revealed that while the emotional and rational side of a person plays into purchase decisions, the emotional side tends to be more powerful in purchasing behavior. The companies that inspire a lot of customer love have better business metrics overall. What are the similarities between B2B and B2C companies?

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Reaching Out to Improve the B2B CX

The Northridge Group

Providing excellent customer experiences (CXs) is important for both business-to-customer (B2C) and business-to-business (B2B) contact centers. Dealing with providers is essentially a B2B function while dealing with members is B2C. Losing a B2B customer is a lot riskier than losing a B2C customer. It adds a personalized touch.

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