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5 Top Customer Service Articles of the Week 6-7-2021

ShepHyken

Many of the same principles in a B2C loyalty program apply to B2B. How to Upsell and Cross-Sell (4 Best Practices) by Jared Atchison. That’s the famous McDonald’s upsell question. It’s an upsell, and one that makes the customer glad they bought. My Comment: A loyalty program for B2B? Absolutely!

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B2B Customer Service vs. Customer Success

Totango

First, we’ll define what B2B customer service is and distinguish it from customer support in B2C industries. B2B vs. B2C Customer Service. B2B customer service generally parallels the type of support delivered by businesses to consumers, known as B2C customer service. Create a Process to Obtain Quality Customer Feedback.

B2B 91
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7 Great Customer Engagement Ideas

Totango

By tying your cross-sell and upsell offers into your customers’ actual use of your product, you not only increase engagement, but you increase the attractiveness of your offers, helping boost your revenue. Rewards will differ from B2B to B2C customers. Ask for Customer Feedback. Reward Customer Loyalty.

B2C 62
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6 Quick & Reliable Ways To Increase Sales For Your Business

Quality Contact Solutions

The risk, you may think, is that you may receive feedback that something did not go as well as you hoped, but now you can address it, and your customer knows you cared about their business enough to find out how they felt proactively. Increase Sales by Upselling. How a Partner Can Help You Increase Sales.

Sales 98
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The Age of Online Communities: How to Create Branded Communities and Why You Should Bother

CSM Magazine

Richardson’s definition, while revolutionary for its day, has become commonplace in today’s customer-centric world and has made the move from residing purely on the side of B2C to encompassing the B2B sphere too. Communities furthermore, lower service costs and dramatically affect retention and upsell.

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What Are the Three Pillars of B2B Customer Support for Fintechs?

CSM Magazine

The Voice of Customer (VoC) is an invaluable asset for businesses, providing crucial insights into the needs, preferences, and feedback of customers and prospects. By prioritising customer value and care, customers are more likely to engage in upselling opportunities and even become brand advocates, recommending the company to others.

B2B 52
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Understanding Customer Success: Growth Driven by the Customer-Centered Economy

Totango

The new customer-centered economy favors recurring revenue business models for B2B markets, while favoring and partial ownership or subscription models for B2C ones. In the future, you may be able to offer them an upsell. Start by implementing a customer feedback program to gather important data and identify unhappy customers.