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Lesson #10: B2B VoC and B2C VoC Are Completely Different

PeopleMetrics

Are they businesses ( B2B ) or consumers ( B2C )? B2B companies usually have a smaller number of customers (typically called “clients”) who often pay a significant amount for products or services, while B2C companies usually have many customers with a lower comparative price point. In B2C, business is mainly transactional.

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Top 5 Customer Service & CX Articles for Week of January 1, 2024

ShepHyken

13 Tips For Responding To Negative Feedback On Social Media by Forbes Communications Council (Forbes) No matter what type of business you run or how well you run it, it seems no business is safe from negative comments on social media. All businesses, not just retailers (B2C), need to step up their CX efforts.

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Responding to customer feedback pays dividends. Use your colleagues!

customer sure

when they give you feedback. But many businesses are concerned about how to do this, worried that they will get lots of feedback from customers and struggle to respond. Understandably there are worries about resourcing or having to create a new team or little cottage industry to deal with responding to feedback.

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Three Steps to a Winning B2B Customer Experience Plan

Totango

Finally, we’ll show you how to ensure the success of your strategy by incorporating customer feedback into your upgrades. B2B customer experience differs from B2C customer experience in several important ways. Because of these factors, B2B sales and renewal cycles may be longer than their B2C counterparts.

B2B 107
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Why putting employees first leads to a profitable customer experience

CCNG

Give a crap It used to be that employees were advised to leave their personal lives at home, but if you want a team that's dedicated to making a difference, then they need to know that someone cares about them beyond their performance. Start by sharing more personal aspects of your life and being vulnerable.

CCNG 195
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Guest Post: Transactional vs Relational Customer Service

ShepHyken

This week, we feature an article by Deniz Kuran, Head of Marketing at Idiomatic , an organization that helps companies understand their customers by translating customer feedback into actionable data. Relational customer service aims to contribute positively to a customer’s relationship with the brand by providing a personalized experience.

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The Most Effective Communication Channels for Personalized Customer Service

aircall

This way, any representative who deals with them can quickly access this information and personalize the conversation accordingly. . Video calls are still valuable, though, especially when your customer service teams can’t meet with clients in person. Video Call. SMS Texting. However, with a total of 293.6 Instant Messaging.