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Compare Yourself to the Best

ShepHyken

It doesn’t matter if you’re B2B or B2C, you become just another version of the same. Even though I want you to think beyond your competition, you should still do the exercises in this step and the next. You must be able to keep up with your competition, and this exercise helps. In worst-case scenarios, you become a commodity.

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This Is How to Communicate with Customers

ShepHyken

In our customer service workshops , we do an exercise in which we ask participants what their favorite companies are to do business with and why. Communication is not limited to B2C companies and brands. . We almost always get Amazon as an answer. One of its success traits is communication. On the contrary!

B2C 181
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Managing a B2C Breakup and 3 Ways to Win Them Back

Russel Lolacher

Are you taking the steps needed after a B2C breakup to keep the relationship alive? B2C Breakup Case Study. I reviewed their website, talked to a friend who worked there, looked at my personal exercise goals, reviewed my finances and decided they were worth “dating” The first couple of sessions took some getting used to.

B2C 61
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5 Top Customer Service Articles for the Week of July 1, 2019

ShepHyken

Forbes) Business-to-business (B2B) and business-to-consumer (B2C) sales have traditionally been two different beasts, relying on two distinct sets of fundamentals and best practices. My Comment: Journey mapping is a powerful exercise that all companies should practice. But times are changing.

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Top 5 Customer Service & CX Articles for the Week of August 7, 2023

ShepHyken

Pay attention to number nine when they share my contribution to the list, which is to go through the Moment of Misery™ exercise. That includes B2C, B2B, and G2C (Government to Citizen). My Comment: I was intrigued by the title.

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Forget Everything You Think You Know. This is How to Create Loyal Customers

Beyond Philosophy

People ask me a lot if there is a difference between experiences and creating customer loyalty when you are a business-to-business (B2B) organization as opposed to a business-to-customer (B2C) one. Is it possible to treat B2B and B2C similarly? However, that is no excuse to ignore the loyalty building exercises outlined here.

Banking 195
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5 Rules for Managing Your Customer Experience in Business-to-Business

Beyond Philosophy

However, there are some differences between managing Customer Experience in business-to-business (B2B) relationships and business-to-consumer (B2C). That means the other six or seven see this whole exercise as a waste of time. They both involve buying decisions and loyalty—and emotions.