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How Customer Experience Differently Affected B2B and B2C?

OctopusTech

As if you are dealing in B2B your marketing methods are different and when you deal with a customer, the method you used is different. By using different methods and strategies, whatever customer experience or CX you gain affect your business differently. How CX act differently for B2B vs B2C?

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Customer Centricity Masterclass with Doug Leather

Peter Lavers

Customer Centricity is the eco-system and operating model that enables an organisation to design and deliver a unique and distinctive customer experience”. Doug asserts that “building sustainable competitive advantage requires you to review your business models to ensure that the customer is central to its design”.

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How to be customer-centric in FMCG when you don't own the buying experience

Hello Customer

In short, they need to actively think about their end consumer and convey a customer-centric message to their audience. With more consumers making purchases online, you can easily cut out the middleman by offering your own B2C webshop and lower your prices. Personalization is key. Time to rethink your strategy.

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5 Top Customer Service Articles for the Week of November 11, 2019

ShepHyken

3 Ways Store Layout Decisions Impact on Customer Experience by Oisin Ryan. ServiceDock) The following covers three of the most common and obviously non-customer-centric strategies that retailers use. Each of them maximizes short term profitability but at the potential expense of long term customer loyalty. by Matt Seeley.

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Ramping-up Your Digital CX Strategy: Adaptation of Omni Channel and Conversational Support

Speaker: Michael McMillan - Customer Experience Expert, TEDx Speaker, and Author

In this webinar, Michael McMillan, a CX expert with extensive experience in both B2B and B2C markets, will help you transform your customer journey and elevate company outcomes by evaluating key aspects of your CX strategy.

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5 Top Customer Service Articles of the Week 11-1-2021

ShepHyken

3 Customer Experience Lessons Brands Can Learn From Amazon by Scott Clark. CMSWire) Amazon’s mission statement is “We aim to be Earth’s most customer-centric company. Also, this article isn’t just for the B2C world. Three simple and powerful lessons: meet expectations, personalization, and “commerce anywhere” experiences.

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Making Optimal Customer Experience A Focus of Your Company’s (And Your) Thinking and Doing: The Case for Foundation and Advanced CEM Training

Beyond Philosophy

Many b2b and b2c companies offer antiseptic, commoditized, vanilla experiences for customers. Some, through culture, discipline, and purpose have succeeded in creating consistent, positive experiences which are appealing to customers and which customers consider worthy of passing along through informal conversation and recommendation.