How to be customer-centric in FMCG when you don't own the buying experience
Hello Customer
JUNE 21, 2021
In short, they need to actively think about their end consumer and convey a customer-centric message to their audience. With more consumers making purchases online, you can easily cut out the middleman by offering your own B2C webshop and lower your prices. Time to rethink your strategy.
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