article thumbnail

Beware False Scorecards for B2C Chat

Fonolo

There’s an interesting and high-stakes battle taking place right now in the world of customer service: What will be the dominant text-based channel for B2C communications? I recently gave a talk at the TADSummit conference on this battle and the challenges in measuring the progress.

B2C 101
article thumbnail

Beware False Scorecards for B2C Chat

Fonolo

There’s an interesting and high-stakes battle taking place right now in the world of customer service: What will be the dominant text-based channel for B2C communications? I recently gave a talk at the TADSummit conference on this battle and the challenges in measuring the progress.

B2C 67
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

What to Expect at Subscribed – A Zuora Subscription Conference

Mindtouch

Subscribed is the #1 conference throughout the year that specifically focuses on the transformation of current business models to the subscription economy. The conference has not only pushed my own working knowledge, which I have brought back to my team, but opened doors for me and customers through the connections I made during the show.

B2C 48
article thumbnail

The New Strategic Growth Blueprint for Successfully Reimagining Market Research

C3Centricity

A few years ago, I was asked to talk on this topic at the Planung&Analyse conference in Frankfurt. years) slightly better off than B2C (4.1 They therefore make the perfect target for sweeping reductions. What they all need is a strategic growth blueprint. years, roughly on par with the rest of the C-suite (4.4

article thumbnail

Guest Post: Reset Buyer Strategy to Drive Post-Pandemic Revival

ShepHyken

The impact extends from B2C (business-to-customer) markets to B2B (business-to-business) sales as well. With air travel, in-person meetings and conferences curtailed right now, it is the only way businesses can sail through the pandemic revival stage. The pandemic has brought everyone back to basics.

B2B 365
article thumbnail

The CMO Strategic Growth Blueprint for Successfully Reimagining Market Research

C3Centricity

A few years ago, I was asked to talk on this topic at the Planung&Analyse conference in Frankfurt. years) slightly better off than B2C (4.1 I believe it is because their ROI is longer-term and often difficult to prove. They therefore make the perfect target for sweeping reductions. years), with B2B companies (4.4

article thumbnail

Making Optimal Customer Experience A Focus of Your Company’s (And Your) Thinking and Doing: The Case for Foundation and Advanced CEM Training

Beyond Philosophy

Many b2b and b2c companies offer antiseptic, commoditized, vanilla experiences for customers. These are almost guaranteed not to be memorable, not to be talked about (unless neutrally or negatively), and not creating outside-in advocacy and value creation.