Attention B2B Players: Omnichannel is Here to Stay
Anexa BPO
OCTOBER 11, 2022
As with most other business models, B2B companies were hit hard by the pandemic and were forced to pivot to a remote model while sales reps were confined to their home offices. In only the past five years, the number of channels that B2B buyers use has doubled, from 5 in 2016 to 10 in 2021.
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