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The 5 Rules of Behavioral Journey Mapping

Beyond Philosophy

We’ve recently trained some of our clients on journey mapping. We discussed the problems with journey mapping in a recent podcast. Traditional journey mapping is what a customer is doing, but is missing a few things. What is the first stage of your journey? (On

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Guest Post: The Biggest Value Driver That is Not on Your Journey Map

ShepHyken

This week, we feature an article by Zhecho Dobrev, leading principal consultant at Beyond Philosophy and author of The Big Miss: How Organizations Overlook the Value of Emotions. He shares the value that customer emotions bring to a company. Where do customer relationships feature on those journey maps?

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5 Top Customer Service Articles For the Week of November 9, 2020

ShepHyken

Each week I read a number of customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. The experience equation: Happy employees and customers accelerate growth by Vala Afshar.

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Customer Journey Mapping 101—With Examples!

Quiq

Now, the customer journey is much more complex, and customer mapping needs to be an even bigger part of your marketing and sales processes. Before we dive into how to use your customer journey map, let’s take a step back and learn what it is and how to build your own. What is a customer journey map?

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5 Top Customer Service Articles of the Week 7-4-2022

ShepHyken

Each week I read many customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. 7 Top AI Trends in Customer Service by Zendesk. 4 Strategic Approaches to Customer Journey Mapping by Jennifer Torres.

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5 Top Customer Service Articles for the Week of July 1, 2019

ShepHyken

Each week I read a number of customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. Is Customer Service The Same As Customer Experience? Here are my top five picks from last week.

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5 Top Customer Service Articles of the Week 3-14-2022

ShepHyken

Each week I read many customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. Using Customer Journey Maps and Jobs to Be Done for a Better Customer Experience by Tobias Komischke.