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How Email APIs Can Change Your Customer Communication Approach

CSM Magazine

How can email APIs bring real change to your customer communication? Using email APIs, you can go far beyond sending messages by hand-they make it possible to run automated campaigns, send transactional emails based on customer actions, and track results easily. This is where email APIs offer a helpful solution.

APIs 52
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Shaping the future: OMRON’s data-driven journey with AWS

AWS Machine Learning

This approach is particularly powerful when applied to mission-critical data such as enterprise resource planning (ERP) and customer relationship management (CRM) systems because these contain information about internal processes, supply chain management, and customer interactions.

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Beyond a Billion Conversations: Gaurav Sharma on Success, Paranoid Optimism, and AI

JustCall

From CRM integrations in the early days to today’s AI-powered voice agents, the goal remains the same: help businesses scale without losing their human touch. Even today, when we send out event invites or email campaigns, we get demo requests from prospects. APIs are public. That hit home. Tutorials are everywhere.

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Model Context Protocol: The Missing Link for Smarter Sales Automation

JustCall

The model sends a request like, Can you check my calendar for todays events? This is where the API communication magic happens. For example, it can: Log meeting notes directly into your CRM. Technical Requirements Requires experience with APIs, Docker, and languages like Python or TypeScript.

Sales 52
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Maximizing ROI with CPQ: 10 Best Practices for Sales Success

Cincom

It demands a well-defined framework that integrates automation, pricing governance, and seamless CRM and ERP connectivityall of which are essential for driving predictable revenue and operational efficiency. Use APIs and middleware to bridge gaps between CPQ and existing enterprise systems, ensuring smooth data flow.

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The Business Case for Outsourcing Overflow Call Center Support

TeleDirect

Seasonal spikes, unexpected surges, product launches, and unforeseen events can quickly overwhelm even the most well-staffed internal call centers. Insurance: Support claims processing, policy inquiries, and renewals during catastrophic events. Financial Services: Manage billing inquiries, fraud alerts, and account access requests.

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How To Get an Anonymous Phone Number (+Benefits and Top Providers)

JustCall

Instead of relying on personal phones, agents are assigned masked or untraceable phone numbers that integrate with CRMs and calling platforms, ensuring consistent, trackable communication. Designed for sales and support teams, it blends privacy with powerful tools like smart call routing, AI summaries, and CRM syncs.

CRM 52