Product Alternatives

8 Best Gong Alternatives to Improve Sales and Leads

Conversation Intelligence Software has gained momentum over the years, and the first tool that comes to mind is Gong.

Founded in 2015, Gong is a popular sales intelligence software that provides deep insights into deal progress, pipeline, and market trends.

However, post-pandemic many Gong competitors have come to the fore. They propose to be faster, more intuitive, and more cost-effective than Gong.

When browsing for an efficient tool, people look for key parameters such as ease of use, time-saving ability, lead qualification features, training and meetings, and so on.

If you’ve been using Gong and are looking for a Gong alternative, this blog is for you. This comprehensive guide has compiled the top 8 sales Gong alternatives you can consider.

Criteria for Choosing Gong Alternatives

Before choosing a Gong alternative, it’s important to understand where Gong lacks and what features to look for in its competitors. Here are a few factors to consider:

Ease of use

When selecting a Gong alternative, prioritize software that is easy to set up, use, and maintain. It should have clear instructions, a simple interface, and no requirement for extensive training or a dedicated manager. Remember to use a free trial to test the tool’s features and ease of use.

Compatibility with different platforms

Check if the Gong alternative integrates with your sales tools, such as CRM, email, and video conferencing software. Also, see if it works on different devices and web browsers. Look for an alternative that offers APIs to integrate it with other tools you use.

Price

The price for Gong competitors can vary significantly. Look for software that fits your budget while providing all the necessary features. Consider whether you prefer a monthly or annual payment plan. Also, remember to factor in any extra costs like training or support.

Features

The right software choice also depends on your organization’s needs and goals. Look for a tool that provides the necessary features for your sales process, such as call recording, analytics, and integrations with other tools.

The best Gong alternative is a customizable, scalable solution that fits businesses of all sizes.

Customer support

Finally, consider the quality of customer support offered by the Gong alternative. Ensure that the vendor provides excellent support, such as documentation, training, and responsive customer service, in case you encounter any issues or need help with the software.

Top 8 Alternatives to Gong Software – Choose the Best Call Center Software for Your Business

  1. JustCall
  2. MeetRecord
  3. Chorus.ai
  4. Revenue.io
  5. Salesken
  6. SalesLoft
  7. Avoma
  8. Wingman

1. JustCall Overview

JustCall is a VoIP business phone system and contact center software ideal for small and mid-sized enterprises. JustCall integrates all the important functionality needed within a contact center software – calls, messaging, calendar, automation, AI, and others – in a single, easy-to-use platform.

Along with delivering incredible business features, JustCall integrates with solutions like Salesforce, Zoho, HubSpot, and Zapier to help you build a thriving customer engagement ecosystem.

Top Features of JustCall

  • Call queues – Route calls to the right agent using IVR, skills-based routing, and caller information to ensure customers reach the right agent without waiting.
  • Monitor, whisper, or barge – Monitor live agent calls and provide help through whispers or by joining the call in real-time.
  • Real-time dashboard – Monitor agents’ performance using real-time dashboards and performance analytics.
  • Autodialer – A remote phone automatically makes calls using an unloaded contact list and connects to a human agent only when the call is received.
  • Call recording – Record and monitor agent calls to improve quality and performance.
  • Post numbers – Keep existing numbers when changing services to help customers reach you easily.
  • Automatic saving of customer details – Calls, texts, voicemails, etc., are automatically stored on the connected CRM without manual intervention.

Gong Vs. JustCall

While both Gong and JustCall offer features like AI-based call scoring, automated call scoring, and competitor intelligence, the latter offers additional features unavailable in Gong software. They include live agent assistance, script compliance alert, moment analysis, data migration support, and 24/7 live chat.

Starting at $19 per user, JustCall is far more affordable than Gong pricing ($100-200 per user).

Feedback on JustCall from Real-World Users

JustCall Pros JustCall Cons
It is a user-friendly software as it can be integrated with CRM and Slack Call quality can be slightly better
You can dial numbers from any website, making it super convenient The software can get buggy sometimes
You can create and analyze real-time reports, customer statistics, products, services, sales, and surveys.
It comes at a good price for the features provided and is easy to use

JustCall Pricing Plans

  • Essentials- $19 per user per month, billed annually
  • Team- $29 per user per month, billed annually
  • Pro – $49 per user per month, billed annually
  • Business – Contact Us

We’re bringing new JustCall iQ pricing plans with AI capabilities.

justcall-ai-product-pricing

Why JustCall As An Alternative to Gong

JustCall is a better solution for your support and sales teams. Plus, you can:

  • Send and receive SMS: You can send both SMS & MMS from SMS-enabled phone numbers. You can also access workflow automation and bulk campaign around SMS.
  • Engage in live call monitoring, barging, and whispering: As a manager, you can listen to live calls between your agent and customer without interference. You can also whisper a few tips and ideas to your agent during the call without letting the customer know.
  • Make and receive phone calls from anywhere on the web: By simply installing the Chrome extension, you will be able to receive calls from whatever tab you are on.
  • Use the appointment/call scheduler feature with Google Calendar sync: You can get your appointment scheduler to schedule calls, appointments, or demos with customers or leads and sync it with your Google Calendar.

JustCall is Best-suited for:

JustCall can be used by enterprises of all sizes (small, mid, and large) and is perfect for a business looking to implement an all-in-one customer communication platform.

2. MeetRecord Overview

MeetRecord is a call recording and coaching software used by 35+ startups and mid-market companies. The brand has integrations for Salesforce and newer CRMs such as Pipedrive and Gainsight. What makes this solution unique is that it is built for an organization-wide use case (and not just for your sales teams). Even your Customer Success and Product teams can use it to their advantage by gathering real-time intelligence from every online meeting.

Top Features of MeetRecord

  • Sales Coaching
  • Conversation Intelligence
  • Automatic recording
  • Transcription
  • Multi-platform support
  • Easy sharing
  • Searchable transcripts
  • Customizable settings
  • Security
  • Analytics

Gong Vs. MeetRecord

MeetRecord is designed for small and mid-size businesses. So, unlike Gong, deal intelligence and cross-channel visibility are not its core focus area. However, the absence of many complicated features makes MeetRecord easier to use with no learning curve required. Also, MeetRecord’s pricing is much more transparent and affordable than Gong’s.

Feedback on MeetRecord from Real-World Users

MeetRecord Pros MeetRecord Cons
The ability to record calls, do a deep analysis of the conversation and access meaningful insights While individual call insights are good; the overall trend across calls could be better
The ability to listen in on calls and improve it Sometimes, the transcription is not 100% accurate
The ability to comment on a specific section of a call and collaborate with the team; the ability to create a playlist
Helps manage all the client interactions in one place

MeetRecord Pricing Plans

  • Start: $39 per user per month
  • Grow: $59 per user per month
  • Scale: Custom pricing

Why MeetRecord As An Alternative to Gong

  • MeetRecord’s per-user price is 40-60% lower than Gong’s (for the same features).
  • MeetRecord demonstrates better customer support as it promises round-the-clock support and the presence of a dedicated support manager throughout the engagement.
  • MeetRecord is more flexible to accommodate customizations, making it a better choice.

MeetRecord Best-suited for:

MeetRecord is ideal for customer-focused companies, growing sales teams, and small and medium-sized businesses.

3. Chorus.ai Overview

Chorus.ai is an AI conversation intelligence cloud platform that caters to the needs of your sales team. It can literally transform your conversations into meaningful data and invaluable insights. It allows you to easily capture and analyze every sales call and close deals faster.

Top Features of Chorus.ai

  • Archiving & Retention
  • Auto-Dialer
  • Call Recording/On-Demand Recording
  • Call Tagging
  • Collaboration Tools
  • Email Management
  • Event-Triggered Actions
  • File Transfer
  • Learning Paths/Tracks
  • Meeting Management
  • Onboarding
  • Performance Management
  • Performance Metrics

Gong Vs. Chorus

Chorus.ai is mainly a conversation intelligence software, while Gong positions itself mostly as revenue intelligence software. Though Chorus.ai tracks deal progression activities, it doesn’t track all marketing activities yet. Both tools are appreciated for being enterprise-oriented.

Feedback on Chorus.ai from Real-World Users

Chorus.ai Pros Chorus.ai Cons
Helps with coaching and note-taking to improve calls and follow-ups Sometimes, difficult to ascertain exactly who was on a given call
The ability to monitor recorded calls for quality control allows users to leverage targeted support for growth to make each customer experience the best it can be Needs editing features to cut clips specific to different parts of a call
Provided great training and useful analytics. Transcription needs to be more accurate.

Chorus.ai Pricing Plans

The base cost for Chorus.ai is steep at around $1400 per user/year. However, they offer a free trial.

Why Chorus.Ai as An Alternative to Gong

  • Chorus.ai is a conversational intelligence tool, whereas Gong is more of a revenue intelligence tool.
  • Chorus.ai uses AI better to derive analytical data and provide visibility to the manager.

Chorus.ai is Best-suited for:

Chorus.ai is best used as a cross-org tool to gather insights on customers and prospects. This tool is most beneficial for sales leaders, sales enablement, sales operations, marketing teams, customer success teams, and so on.

4. Revenue.io Overview

Revenue.io is a godsend for high-performing teams that demand real-time guidance. This tool works by surfacing and recommending what works best for your team and, in the process, enables you to access predictable results and optimize operational revenues.

Top Features of Revenue.io

  • Access Controls/Permissions
  • Activity Dashboard
  • AI/Machine Learning
  • Alerts/Notifications
  • Attribution Modeling
  • Auto-Dialer
  • Automatic Call Distribution
  • Business Process Automation
  • Calendar Management
  • Call Disposition
  • Call List Management
  • Call Logging
  • Call Management
  • Call Monitoring
  • Call Recording

Gong Vs. Revenue.io

Both Gong and Revenue.io are easy to use and administer. But when it comes to setup, users found Revenue.io more intuitive than Gong. Also, reviewers found the quality of product support, feature updates, and roadmaps better in Revenue.io than in Gong software.

Feedback on Revenue.io from Real-World Users

Revenue.io Pros Revenue.io Cons
Great connection and next to zero dropped calls Mandatory call dispositions can create hurdles when trying to do a lot of different things at once
Doubles up as a great learning tool The dialer feels cheap and has a little window open all the time, which asks the user to constantly log back in– an annoying feature
The ability to listen to the call afterward is priceless
The software helps boost productivity

Revenue.io Pricing Plans

Pricing details are available upon request from the vendor.

Why Revenue.io As An Alternative to Gong

  • The inbound and outbound call tracking is more convenient
  • The interface allows you to integrate your phone sales process with Salesforce.

Revenue.io is Best-suited for:

Revenue.io is suitable for sales teams of all sizes. It enables teams to optimize their entire revenue operation from start to finish, engage with more buyers in a more interactive and productive manner, and deliver predictable results.

5. Salesken Overview

Salesken is a Conversational intelligence platform that helps sales teams improve performance while lowering acquisition costs. It analyzes every sales conversation and assists your reps in real-time talking points.

Leverage this leading sales engagement software that uses advanced AI to guide sales teams into finding better prospects, engaging on a deeper level, and of course, closing more deals.

Top Features of Salesken

  • Archiving & Retention
  • Assessment Management
  • Auto-Dialer
  • Call Recording
  • Dashboard
  • File Transfer
  • Goal Management
  • Graphical Data Presentation
  • Lead Capture
  • Lead Management
  • Performance Management
  • Performance Metrics
  • Recording
  • Sales Trend Analysis
  • Scheduled Recording

Gong Vs. Salesken

Salesken assists sales reps with real-time cues/prompts during ongoing conversations, which is unavailable in Gong software. It also offers individual call summaries and recommends practices to improve engagement.

Further, Salesken supports transcription and translation in all major languages, while Gong supports English transcription only.

Feedback on Salesken from Real-World Users

Salesken Pros Salesken Cons
Great tool for people looking to measure up their sales team performance Some users have found the software difficult to learn and navigate
Software is very easy to use Salesken software may not integrate with all the tools and platforms a business may use.
Allows you to measure up your sales team against the top performers; also analyzes your sales team based on their calls and conversations. The software has limited customization options, which may not meet the specific needs of their business or industry.
Helps sales reps identify and use the best practices of top performers to improve their sales performance; the real-time analytics feature helps bridge the gap between top and bottom performers.

Salesken Pricing Plans

Available on request from the vendor.

Why Salesken As An Alternative to Gong

  • With the help of this tool, you can give your sales reps real-time cues during their conversation and assist them in engaging their customers better.
  • It also provides managers and sales reps with much-needed visibility into every call, thanks to a detailed Call Analytics feature, which throws light on key points such as emotions, objections, intent, etc., during the call.

Salesken is Best-suited for:

This tool is perfectly suited for inside Sales teams, SDR and BDR teams, as well as your Customer Success teams. All in all, it is an indispensable tool for your sales team.

6. SalesLoft Overview

SalesLoft is a complete sales enablement platform for your revenue teams. It allows you to execute, coach, and gain insights throughout the deal cycle at every stage.

You can orchestrate emails, calls, meetings, etc., strategically and automatically track and log your tasks, activities, and engagement data to your CRM. 

In short, it provides a range of tools to help sales teams improve their outreach efforts, track their performance, and optimize their sales processes.

Top Features of Salesloft

  • Archiving & Retention
  • Auto-Dialer
  • Business Process Automation
  • Calendar Management
  • Call List Management
  • Call Recording
  • Call Tagging
  • Campaign Management
  • Chat/Messaging
  • Collaboration Tools
  • Communication Management
  • Customer Database
  • Email Management
  • Email Templates
  • Event-Triggered Actions

Gong Vs. SalesLoft

Gong is better suited for sales teams prioritizing data-driven insights, while SalesLoft is more suited for sales teams prioritizing automation and streamlining their outreach efforts. SalesLoft provides features like email tracking, cadence management, and analytics to help sales reps engage with prospects more efficiently and effectively.

Feedback on Salesloft from Real-World Users

SalesLoft Pros SalesLoft Cons
The ability to send emails as per the prospect’s timezone Better detection of out-of-office email is needed
It integrates with the LinkedIn sales navigator, and you can send connection requests directly from SalesLoft. Dialer quality can be improved.
Offers multiple touchpoints for contacting prospects known as Cadence; the ability to track the performance of each cadence. User experience and user interface can be improved

SalesLoft Pricing Plans

Depending on the scale and modules, a single license can cost anywhere between $100 and $150.

Why Salesloft As An Alternative to Gong

  • SalesLoft doubles up as a one-stop tool that allows you to do everything–from sales enablement to sales coaching.

SalesLoft is Best-suited for:

SalesLoft is custom-built for the entire revenue organization. Multiple stakeholders such as SDRs, AEs, AMs, CS reps, Full-Cycle reps, and managers can access the features to optimize the customer journey.

7. Avoma Overview

Avoma is an intelligent AI-powered meeting assistant for business people. It helps automate key tasks that are essential for any business meeting. Plus, it helps capture critical customer data at all points during important meetings.

Avoma offers actionable conversation insights, which can be synced directly to your CRM, and be used to shorten sales cycles as well as engage customers. It records all your meetings and provides full transcripts as well as summarized notes. 

Top Features of Avoma

  • Action Item Tracking
  • Agenda Management
  • AI/Machine Learning
  • Chatbot
  • Contextual Guidance
  • Meeting Preparation Tools
  • Natural Language Processing
  • Process/Workflow Automation
  • Reporting/Analytics
  • Speech Recognition
  • Virtual Personal Assistant (VPA)

Gong Vs. Avoma

Avoma offers the additional feature of manual or automated note-taking on the platform. The notes are AI-powered and excellent for workflow for both managers and reps. It is also more flexible in terms of pricing than Gong. However, some users may prefer Gong software for its comprehensive features.

Feedback on Avoma from Real-World Users

Avoma Pros Avoma Cons
Helps organizations to stay true to the customer’s voice and easily share the customer perspective deep into the organization’s ethos Periodic small software bugs
Avoma’s user and reporting model makes it easy to track and act on customer needs immediately. Limited CRM integration
Easy to adopt, intuitive to learn, and value gained across the entire organization–from customer support and leadership to sales and product development Technical runway for AI to learn organization-specific terms
Avoma’s customer support is great and responds quickly

Avoma Pricing Plans

Basic: Free

Starter: $17 per user per month, billed annualy

Plus: $39 per user per month, billed annualy

Business: $79 per user per month, billed annualy

Why Avoma As An Alternative to Gong

  • Avoma is a meeting assistant and a note-taking tool that is extremely easy to use compared to Gong.
  • Avoma is a cheaper alternative than Gong and offers better value
  • Provides awesome customer support
  • Delivers a thoughtful execution of proof of concept
  • Drives confident demoing
  • Provides easy access to experiment with the platform

Avoma is Best-suited for:

Avoma is a great option for personal use due to its low cost and limited features for individuals. It is also an extremely useful tool for customer-facing teams. If you want more advanced features such as summarization and collaboration, you can opt for the advanced packages.

8. Wingman Overview

Wingman is a multi-purpose tool that allows you to understand the voice of the customer and create playbooks and processes based on real opinions. With Wingman, you can create valuable content and training that you can iterate on in minutes and build a meaningful sales playbook.

Wingman enables you to listen to sales calls and analyze in real-time what reps are saying to close more deals. You can access real-time assistance with Wingman and help coach sales reps to perform their best.

Further, Wingman also provides access to competitor battle cards and cue cards for objection handling. You can bring up relevant talking points for every product feature, enhancing the overall customer experience.

Top Features of Wingman

  • Activity Dashboard
  • AI/Machine Learning
  • Alerts/Notifications
  • Archiving & Retention
  • Assessment Management
  • Call List Management
  • Call Recording
  • Call Tagging
  • Collaboration Tools
  • Commenting/Notes
  • Contact Management
  • Content Management
  • Customizable Reports
  • Document Management
  • Email Templates

Gong Vs. Wingman

One of the greatest advantages of Wingman over Gong is that it has no minimum seat requirement, no setup fee, and offers flexible billing. This makes it a better choice for a small team with few seating requirements. Wingman also provides real-time coaching and cues, which is lacking in Gong.

Feedback on Wingman from Real-World Users

Wingman Pros Wingman Cons
The ability to “watch” the team’s calls back and provide specific commentary in each area is super helpful; it is like being a fly on the wall. In the Note-Taker, small spelling captures are missing
Overall experience is great – the team is great to work with, the product is great, and Wingman helps on all sales calls Few lines have a completely different meaning, so sometimes you miss out on a few focus points
The ability to go back to the recordings and listen to them allows teams to improve their services During Zoom calls, Wingman pops up as an additional caller
Makes the life of every customer-facing employee super easy; the easy implementation and setup are just magic

Wingman Pricing Plans

Wingman offers a 7-day free trial for new users. After this, the software is available across three pricing tiers:

  • Growth – $60 per month per user billed annually
  • Accelerator – $90 per month per user billed annually
  • Enterprise – $110 per month per user billed annually

Why Wingman As An Alternative to Gong

  • Wingman is the perfect tool for real-time assistance and can be of great help to sales coach reps, whereas Gong is an out-and-out post-meeting intelligence tool.
  • It offers cue cards during a meeting, which can help provide the right information to accelerate and close the deal successfully.

Wingman is Best-suited for:

Wingman is ideally suited for SaaS companies selling to other businesses. If your business deals with complex selling and involves plenty of Calling/Demo for closing the deal, Wingman should be your go-to tool.

The Takeaway: What It Takes to Select the Right Solution

As you might have noticed, you can consider many Gong alternatives.

Selecting the right tool for conversation intelligence is all about laying the right groundwork. You need to understand the value proposition that each tool brings to the table.

For this, you’ll need to consider various parameters such as pricing, pros and cons, your business use case, user reviews, demo, free trial, and reviews on online communities such as  G2CapterraTrustRadius, and Trustpilot.  Once you’ve weighed all the parameters, you can drive an informed, ROI-driven decision.

If your requirement is an easy-to-use contact center software for small and medium businesses, then JustCall ranks number one in the category. Over 6000 companies have trusted JustCall to build stronger customer relationships. Start a 14-day free trial and see the difference yourself.

Deepan heads Demand Gen at SaaS Labs. A data-driven marketer, Deepan is extremely passionate about enabling early stage SaaS companies & accelerating their growth

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