Product Alternatives

Top 10 Ooma Alternatives & Competitors for Business Phone Solution

Consumers today have many avenues to contact a business – there’s email, chat, phone calls, social media, and so on. But, connecting over the phone is the preferred choice when it comes to support and service-related conversations. In fact, a report by CFI Group stated that 76 percent of consumers prefer to connect with customer support representatives over the phone. It’s understandable, therefore, that phone calls are more personal and lead to faster resolutions.

The fact that a majority of customers use phone calls to reach a business makes telephony systems an important business requirement. If you’re looking for a business phone solution, you have no doubt come across Ooma, a California-based VoIP phone solution provider. In this article, we look at 10 alternatives for Ooma, so you have all the right information to pick the best business phone system for your enterprise.

Why Ooma?

Ooma is a widely used Voice Over Internet Protocol (VoIP) system that provides a dependable phone system for your business and residential needs. You can use this simple, intuitive, affordable product to satisfy many enterprises’ needs to the point that you even start searching for the best phone to use with Ooma. Some of its vital and on-demand features include auto-attendants, call forwarding, and extensions. 

Ooma’s wide acceptability also attributes to its extended support of Analog, iOs, and Android smartphones. It lets you place and answer all your business calls from a common company phone number- this is what helps Ooma operate differently than Ooma competitors. 

Despite all its superior features, Ooma has a fair share of downsides. It hardly supports integrations and international calling facilities, giving room for alternatives to Ooma.

When it comes to Ooma features comparison, it is essential to note that Ooma’s rich offering of products doesn’t always compensate for the lack of analytical insights and performance analysis. Given the significance of these features, today’s competitive business space calls for a comprehensive system that can fill in the gaps left by Ooma.

Hence, we’ve analyzed some of the best Ooma alternatives based on several factors. These include reliability, ease of use, call quality, scalability, user reviews, customer support, advanced features, and value for money.  

Top 10 Alternatives to Ooma – Picking the Right Business Phone Solution for your Company

We have curated this list of top 10 Ooma alternatives by comparing features, pricing, and real user reviews on their parent websites and platforms like TrustRadius, GetApp, and G2:

  1. JustCall
  2. RingCentral
  3. Nextiva
  4. Vonage
  5. Grasshopper
  6. Google Voice
  7. OpenPhone
  8. magicJack
  9. Ringblaze
  10. 8×8

1. JustCall 

JustCall is a cloud-based business phone and contact center solution. JustCall delivers telephony features that help enterprises tie all communication channels like calls, texts and video onto one collaborative platform.

JustCall’s call center features like intelligent routing, call recording, call monitoring and voicemail help you streamline customer conversations and deliver a consistent customer experience. The platform is designed to be an all-in-one enterprise business phone solution. The price-to-feature ratio makes JustCall one of the best Ooma alternatives.

JustCall's admin dashboard

Top Features of JustCall

  • Call queues – Route calls to the right agent using IVR, skill-based routing, and caller information to ensure customers reach the right agent and are not kept waiting.
  • Monitor, whisper, or barge – Monitor live agent calls or guide them in real-time with call whispering. At the same time, you can hop on to live calls and speak with the customers directly using the call barging feature.
  • Chrome extension & mobile app- Access the call center software from anywhere on your laptop with the chrome extension and/or on your mobile phone with the app.
  • Conversation intelligence- Gain an unfair advantage over competitors with in-depth real-time and historical conversational insights. This intelligence helps you train your agents in real-time and capture the voice of customer to make well-informed business decisions.
  • Real-time dashboard – Monitor agents’ performance using real-time dashboards and performance analytics.
  • Sales and support automation – Save time on manual tasks with automated sales and support workflows. For sales teams, the automated sales dialer takes over dialing time and connects agents to answered calls only. Automated call distribution, auto attendant and a range of support capabilities help agents focus on resolving customer queries than performing manual tasks.
  • SMS & MMS capabilities- Send bulk SMS and MMS to customers for a more engaging experience. Build streamlined work flows with SMS automation and SMS bots.
  • Call recording – Record and monitor agent calls to improve quality and performance.

Feedback on JustCall from Real-World Users

First Review : “Best call and SMS application for Zoho.”

Review by Jose V, CEO of Small business, collected by and hosted on G2.com.

Jose gave a 5-star rating for JustCall. Have a look at how he responded to the questions on JustCall.

What Do Jose like Best?

It works out of the box. It actually does what it advertises and is flawless, no bugs found so far. I have is set up with custom workflows. I have tried other SMS solutions and they are either clunky, difficult to set up or super expensive and missing key features.Review collected by and hosted on G2.com.

What Do Jose Dislike?

Though I haven’t found any problems, if I had to choose a con I would say it would be nice if the price was a little lower, but they are the cheapest right now on the marketplace. Review collected by and hosted on G2.com.

What Problems Is the Product Solving and How Is That Benefiting You?

I needed SMS integration from within my custom workflows. I was able to set up a Webhook standalone function and I just call that function each time I want to send an SMS. I also have a beautiful telephone interface that will come in handy for a remote worker I plan to hire soon. If it were not for just call I would of had to use some clunky system.

Second Review:

Pros and Cons of JustCall

JustCall Pros JustCall Cons
Implementing JustCall and onboarding agents onto the telephony platform is easy The platform is quite new in APAC regions
The call and video quality are great The app UI can be improved
Supports over a hundred third-party integrations  
Incoming calls are streamlined through features like IVR and call queues  
Works via an app and via browsers  
The support team is easy to reach and very helpful  

JustCall Pricing Plans

  1. Essentials -$19 per user per month, billed annually
  2. Team – $29 per user, per month, billed annually
  3. Pro – $49 per user, per month, billed annually
  4. Business – On request

We also offer new JustCall iQ pricing plans with AI capabilities.

justcall-ai-product-pricing 

Why JustCall As An Alternative to Ooma

  • JustCall offers features in its basic plan that Ooma offers in its top tier plans, making JustCall more affordable.
  • JustCall is easier to implement and use.
  • The onboarding training provided by JustCall makes it an easy solution to adopt.

JustCall Best-suited for:

Small and mid-sized enterprises looking for a business phone and contact center solution.

2. RingCentral 

RingCentral is a cloud-based call center platform that delivers telephony services for video, messaging, and calls. Along with internal business phone features like IVR, call recording, call forwarding, and SMS, RingCentral also supports third-party integrations with platforms like Zendesk, Slack, HubSpot, and Salesforce.

RingCentral's agent dashboard
Source: RingCentral

Top Features of RingCentral

  • Voicemail-to-text – When agents are not available, customers can record voicemails that can be automatically transcribed.
  • Team collaboration – Features like team messaging, task assignment, and calendar sharing make it possible for teams to collaborate directly on the platform.
  • Document sharing – Integrate with platforms like Box and share documents stored on the cloud.
  • Call forwarding Forward office calls so agents can serve customers even when they are out of the office.
  • IVR – Route customers to the right agent based on their IVR menu selections.

Feedback on RingCentral from Real-World Users

RingCentral Pros RingCentral Cons
Is cross-device compatible and can be used from mobile apps or desktop browsers The basic plan only supports 20 seats so scaling up can be expensive
The audio and video quality is good The dashboard needs to be concise and ordered
Supports a wide range of integrations  
Allows developers to create micro features through its open APIs, SDKs, and widgets.  
Offers 24×7 support  

RingCentral Pricing Plans

  1. Essentials – Message and phone features at $19.99 per user per month
  2. Standard – Message, video, and phone features at $27.99 per user per month
  3. Premium – Message, video, and phone features and an open API at $34.99 per user per month
  4. Ultimate – Message, video, and phone features and an open API at $49.99 per user per month

Why RingCentral As An Alternative to Ooma

  • RingCentral has better team collaboration features.
  • Ooma locks some important features like call recording in the basic plan and makes it available only in top-tier plans.
  • The pricing plans that support third-party integrations are more expensive on Ooma than on RingCentral.
  • RingCentral offers more features in each of its plans (the plans are, however, priced higher).

RingCentral Best-suited for:

Enterprises looking to implement a complete call center and team collaboration platform.

3. Nextiva 

Nextiva is a cloud-based business telephony and contact center solution. It integrates business phone services with other customer service apps and channels to help enterprises deliver a seamless customer support service. Features like analytics, reporting and automation make it a popular contact center solution.

Nextiva also supports third-party integrations with solutions like Zoho, Salesforce, HubSpot, and Zendesk.

Nextiva's user dashboard
Source: Nextiva

Top Features of Nextiva

  • Unlimited voice and video calls – All pricing plans deliver unlimited voice and video calls.
  • Voicemail – Customers can drop voicemails when agents are unavailable or out of the office.
  • Call park – ‘Park’ customer calls and route them to the right team member based on the requirement.
  • IVR – Route customers to the right agent based on their selections.
  • Call recording and reporting- Listen to call recordings (inbound and outbound) and add notes and ratings to help teams improve.

Feedback on Nextiva from Real-World Users

Nextiva Pros Nextiva Cons
Nextiva provides great onboarding training making it an easy solution to implement and use Integrations are not as robust as other platforms
Has voice-to-email feature Call quality can be choppy at times
The app is user friendly  
Provides useful call and performance analytics within the platform  
Provides 24×7 support  

Nextiva Pricing Plans

  1. Essential – $17.95 per user, per month
  2. Professional – $21.95 per user, per month
  3. Enterprise – $31.95 per user, per month
  4. Ultimate – $52.95 per user, per month

Why Nextiva As An Alternative to Ooma

  • Nextiva is a more affordable option (the pricing plans are cheaper).
  • Nextiva caters to enterprises of all sizes while Ooma is more popular among small-sized companies.
  • Call analytics and reporting are more in-depth in Nextiva.

Nextiva Best-suited for:

Enterprises of all sizes looking to implement a complete contact center (phone, video, and text) solution.

4. Vonage 

Vonage is a cloud business communications platform. It offers a complete contact center platform, a unified communications solution, and communication APIs for the custom development of telephony apps.

The business phone solution provides features like a business inbox, call queues and call recording and also supports integrations with platforms like Salesforce, Microsoft Teams and Bullhorn.

Vonage's messaging dashboard
Source: Vonage

Top Features of Vonage

  • Business inbox – Customer messages sent over email, SMS, MMS, and social chats are stored in one inbox for quick responses.
  • Call queue – Put incoming calls on wait when agents are busy and connect them in an orderly manner.
  • Call tagging – Add unique tags to each call for quick identification.
  • Screen recording – Record agent calls and screen shares to monitor their performance.
  • Call recording – Record inbound and outbound calls for quality monitoring and performance training.

Feedback on Vonage from Real-World Users

Vonage Pros Vonage Cons
Vonage delivers a reliable voice and video call service Customer service can be better
Provides an app for smartphones Business phone and contact center are separate products
Open APIs make it easy to develop telephony apps fast  
Great team collaboration features like a meeting scheduler  

Vonage Pricing Plans

The contact center has three plans, the pricing for which will be shared on request. The pricing for unified communications is as follows:

  1. Mobile – $19.99 per month, per line
  2. Premium – $29.99 per month, per line
  3. Advanced – $39.99 per month, per line

Why Vonage As An Alternative to Ooma

  • Vonage gives you an uptime SLA
  • Vonage supports more integrations
  • Ooma’s bottom-tier plans omit some very important telephony features that are available on Vinage’s basic plan. 

Vonage Best-suited for:

Mid and large-sized enterprises looking for a complete communication solution.

5. Grasshopper 

Grasshopper is a business phone system that integrates telephony and virtual phone features into existing hardware (existing telephones, smartphones and computers). It supports toll-free numbers, vanity numbers, local numbers, and porting of active numbers.

Grasshopper's call log screen
Source: Grasshopper

Top Features of Grasshopper

  • Call forwardingForward incoming calls to a number of your choice or to voicemail.
  • Call blasting – Dial multiple numbers at once and direct connected calls to free agents.
  • Voicemail transcription – Convert voicemails saved by customers to text and read them over any device.
  • Virtual receptionist – Use the auto-attendant answering system to cater to customers when out of the office or during off business hours.
  • Instant response – The system sends an automated response to customers whose call is missed.

Feedback on Grasshopper from Real-World Users

Grasshopper Pros Grasshopper Cons
Voicemails are sent as recordings and also in a transcript Calls sometimes don’t ring and go to voicemail
The online administrative platform is easy to use Customer service can be improved
The pricing is quite low and affordable  
Great virtual phone system for remote teams  

Grasshopper Pricing Plans

  1. Solo – $26 per month billed annually (1 number and 3 extensions)
  2. Partner – $44 per month billed annually (3 numbers and 6 extensions)
  3. Small Business – $80 per month billed annually (5 numbers and unlimited extensions)

Additional numbers can be added to each plan for $10 per month (per number).

Why Grasshopper As An Alternative to Ooma

  • Ooma supports integrations only in the top-tier plan.
  • Grasshopper supports add-on numbers without needing to change the plan.

Grasshopper Best-suited for:

For small and mid-sized companies looking for a virtual phone system.

6. Google Voice 

Google Voice is Google’s business phone system, a part of its Google Workspace suite of apps. Google Voice works via its native app and through browsers, and delivers phone features like call forwarding, call logging, call queues, and so on.

Since it’s a part of the Google suite, it easily integrates with apps on Google Workspace like Gmail, calendar, and Drive.

Google Voice's voicemail panel
Source: Google Voice

Top Features of Google Voice

  • Voicemail transcription – Voicemails sent by customers can be transcribed and read over any device.
  • Mobile apps – Google Voice has a dedicated Android & iOS app.
  • Call forwarding – Incoming calls can be forwarded to a number or to voicemail.
  • Multi-level auto-attendant – Customers can be routed to the right agent based on a predefined IVR menu.
  • Reporting Track call usage and call activity through the dashboard.

Feedback on Google Voice from Real-World Users

Google Voice Pros Google Voice Cons
Google Voice is built by one of the best tech companies so it is reliable Google Voice needs an existing Google Workspace account
The pricing is affordable The basic plan only allows a maximum of 10 users
The UI is user friendly  
24×7 support is available on all plans  

Google Voice Pricing Plans

Pricing plans for EMEA regions:

  1. Starter – $10 per user, per month
  2. Standard – $20 per user, per month
  3. Premier – $30 per user, per month

Why Google Voice As An Alternative to Ooma

  • As a part of Google Workspace, it syncs with other commonly used Google products like Gmail and Drive easily.
  • The uptime and service quality is more trustworthy.
  • Google Voice is more affordable.

Google Voice Best-suited for:

For any enterprise that already has a Google Workspace account and uses Google Workspace apps.

7. OpenPhone 

OpenPhone is a cloud-based contact center and business phone system. It delivers telephony solutions like call routing, IVR, call recording, and call monitoring that streamlines customer service and support processes. The solution integrates into existing hardware making it easy for enterprises to get started with a business phone system.

Additionally, OpenPhone integrates with third-party solutions like Zapier, Slack, and HubSpot.

OpenPhone's agent dashboard
Source: OpenPhone

Top Features of OpenPhone

  • Voicemail – Record customer messages over voicemail when agents are busy or during off-hours.
  • Call transfer – Calls can be transferred between agents in real-time without any interruption or service disruption.
  • Call recording – Record customer calls and listen to them to give feedback and monitor quality.
  • IVR – Route customers to the right team and agent using IVR menus
  • Call queues – Place incoming calls on hold when all agents are busy and route these calls to available agents in an orderly manner.

Feedback on OpenPhone from Real-World Users

OpenPhone Pros OpenPhone Cons
Integrates into existing infrastructure Call quality can sometimes be choppy
The platform is easy to adopt and use Incoming calls (between the app and personal calls) sometimes conflict with each other
Pricing is comparatively lower  
The support team is active and responsive  
Consolidates customer conversations happening on different channels in one place  

OpenPhone Pricing Plans

  1. Standard – $10 per user, per month, billed annually
  2. Premium – $20 per user, per month, billed annually
  3. Enterprise – On request

Why OpenPhone As An Alternative to Ooma

  • OpenPhone plans are much more affordable
  • The support provided by OpenPhone has higher ratings
  • OpenPhone supports more integrations

OpenPhone Best-suited for:

Enterprises of all sizes looking for a business phone solution.

8. magicJack 

magicJack is a VoIP-based business phone solution with a plug-and-play device. The ready-to-use device makes it easy to implement and get started with a telephony service. The number porting feature enables you to use your current devices and phone numbers and implement business phone features like voicemail, call forwarding, and IVR.

Top Features of magicJack

  • Voicemail – Customers can drop messages as voicemail, which is a free feature.
  • Call waiting – Incoming calls are placed in a waiting queue when all lines are busy and routed based on the queue as agents get free.
  • Conference calls – Team members can collaborate with each other using collaboration features like group calls.
  • Call forwarding – Incoming calls can be forwarded to a personal number or voicemail.
  • Caller ID – Know who your callers are with the caller ID feature which is free with all plans.

Feedback on magicJack from Real-World Users

magicJack Pros magicJack Cons
It’s an affordable option Not as robust as other business phone systems
Delivers many free features with each plan Customer support needs to be better
Supports international phone calls  

magicJack Pricing Plans

  1. 1 Year Plan – $43
  2. 2 Year Plan – $79
  3. 3 Year Plan – $109

Why magicJack As An Alternative to Ooma

  • magicJack is a more affordable option
  • It agrees to a 99.99 percent uptime SLA

magicJack Best-suited for:

Smaller teams and companies looking for affordable telephony services.

9. Ringblaze 

Ringblaze is a VoIP-based business phone solution. Its features and pricing make it a great solution for small and mid-sized enterprises. The telephony system can be used over the phone via an app or via browser or phones and computers.

One of its most popular features is the real-time dashboard that displays all call information – calls answered, ongoing calls, calls missed, and so on.

Ringblaze's agent dashboard
Source: Ringblaze

Top Features of Ringblaze

  • Call widget – You can add a calling feature to the business website or app using the ready-to-implement call widget.
  • Call forwarding – Forward calls to a personal number or voicemail when teams are busy or out of the office.
  • Call recording – Record incoming and outgoing calls for quality monitoring and analysis.
  • Collaboration – The shared dashboard allows all agents to know the status of all leads and calls making collaboration easy.
  • Real-time customer interaction – Engage customers in real-time as they browse your website.

Feedback on Ringblaze from Real-World Users

Ringblaze Pros Ringblaze Cons
The chat widget allows enterprises to have a call feature on the website Provides only one pricing plan so scaling up can be difficult
The dashboard is well-built and informative The Android app can sometimes be buggy
The platform is quite affordable  
Supports browser-based calling  

RingblazePricing Plans

  • Ringblaze offers a single plan – $15 per user, per month, billed annually

Why Ringblaze As An Alternative to Ooma

  • Ringblaze is priced lower (per user) and is more affordable.
  • You can try Ringblaze for free directly through their website.

Ringblaze Best-suited for:

Small and mid-sized companies looking for a business phone solution.

10. 8×8 

8×8 is a cloud-based business phone and contact center solution. It integrates all business communication channels – phone, video, chat, and fax, into one telephony platform. Some core features of 8×8 are call queues, IVR, call forwarding, call tracking, and call logging, all of which streamline customer communications.

8×8 also integrates with third-party solutions like Google Workspace, Microsoft Teams, Office 365, and ServiceNow.

8×8's analytics dashboard
Source: 8×8

Top Features of 8×8

  • IVR – Reduce resolution time using automated voice assistants that route customers to the right agent. 
  • Number porting – You can shift phone services without having to change numbers with number porting.
  • Voicemail with transcripts – Customers can leave voicemails that are automatically transcribed into transcripts.
  • Post call surveys – Customer feedback surveys can be set to automatically trigger as soon as customer calls are done.
  • Call queues – Keep customer calls on hold when agents are busy and connect them in an ordered manner.

Feedback on 8×8 from Real-World Users

8×8  Pros 8×8 Cons
In-built reporting and analytics features that are robust The advanced reporting features are only available in top-tier plans
The solution is easy to implement and use The admin complex can be made more user-friendly
Can be used over browsers and physical devices  
Supports over 50 third-party platform integrations  

8×8 Pricing Plans

  1. 8×8 Express (small business phone system) – $15 per user, per month with a 30-day free trial
  2. X2 (Video, voice, and chat for teams) – $24 per user, per month, billed annually
  3. X4 (Advanced call handling and analytics) – $44 per user, per month, billed annually

Why 8×8 As An Alternative to Ooma

  • 8×8 supports more integrations than Ooma.
  • Pricing plans are cheaper for 8×8.
  • 8×8 supports international calling to over 100 countries.
  • Has more features in the basic plans than Ooma

8×8 Best-suited for:

Mid and large-sized companies looking to implement a business phone solution.

The Final Verdict

Selecting the best business phone system involves heavy research on important features needed to best serve your customers.  Solutions like JustCall work well with enterprises of all sizes and provide all the important business phone features.

The bottom line is that you have to opt for a business phone that fits your business requirements. We have already laid out the information for you by studying each platform and other peer review sites, so you have everything you need to pick the right solution in one place. Our final piece of advice is to go through online reviews and take a free trial with each product before finalising your pick.

Deepan heads Demand Gen at SaaS Labs. A data-driven marketer, Deepan is extremely passionate about enabling early stage SaaS companies & accelerating their growth

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