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Beyond CRM Contact Center Integration: Why Data Unification Is the Key to Customer Service Success

UJET

The API integration linking your contact center and your customer relationship management (CRM) tool shouldn’t be holding you back. API integrations are lines of code that connect two or more applications, like your CRM and your contact center. What Exactly Is CRM Contact Center Unification?

CRM 82
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Beyond CRM Contact Center Integration: Why Data Unification Is the Key to Customer Service Success

UJET

The API integration linking your contact center and your customer relationship management (CRM) tool shouldn’t be holding you back. API integrations are lines of code that connect two or more applications, like your CRM and your contact center. What Exactly Is CRM Contact Center Unification?

CRM 82
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How is CRM Used in Call Centers? A Call Center Software Guide

Babelforce

In this post: What does CRM stand for? Isn’t CRM the business practice or the software? What does CRM stand for? CRM is short for “Customer Relationship Management”. Isn’t CRM also the name of a business practice? How is CRM used in call centers? How *should* CRM be used in call centers?

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What is Call Center CRM? (and How to Supercharge Yours…)

Babelforce

Post summary: Practically every call center uses CRM software, but few get the most from it. Well-integrated CRM is the cornerstone of the most revolutionary CX and retention strategies. Your CRM is only as good as your ability to integrate it with other tools! What is Call Center CRM? Is CRM the software or the process?

CRM 52
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How GenAI-powered auto-call summarization increases ROI and improves workflows

3CLogic

As explained by Gartner “By 2026, more than 80% of enterprises will have used generative artificial intelligence (GenAI) application programming interfaces (APIs) or models, and/or deployed GenAI-enabled applications in production environments, up from less than 5% in 2023”. What's the ROI increase from GenAI summarization?

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Call Recording for BPOs: What you Need to Know

OrecX

You can then correct these issues to streamline agent workflow and reduce average handle time (AHT). It's also critical to pick a solution that offers multi-tenancy and centralized management of your recording data so you can manage multiple clients independently, yet simultaneously.

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Can contact center infrastructure solutions integrate with home-grown servicing systems or only commercially available CRMs?

DMG Consulting

Answer: Although many contact center infrastructure vendors offer pre-built, out-of-the-box integrations with leading customer relationship management (CRM) solutions like Salesforce, Zendesk, Microsoft Dynamics, etc., they generally support custom integrations for proprietary applications as well.