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10 SMS Survey Best Practices

GetFeedback

SMS surveys — also known as text message surveys — are perfect for reaching those customers always on the go. There are many scenarios in which SMS serves as the best survey channel, but we’ll save that for another blog post. We’ll start with SMS survey best practices. SMS survey best practices. greater than email.

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Lesson #4: Text Analytics Is More Than A VoC Feature; It's An Absolute Must-Have

PeopleMetrics

The true “voice” of your customer is the unique words they share with you each time you ask them “Why” or “Please tell me more about that” in your survey. Enter text analytics. Continuing with our earlier example, the next question in the survey might be “Please tell us why you feel that way.” Machines (Text Analytics).

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Lesson #2: CX Measurement Is Hot, But It's Not What You Think It Is

PeopleMetrics

And in providing these answers, market researchers often wisely take a small sample of the overall population, which is less expensive and faster than surveying all customers. Consider a telecommunications company whose business model is signing up customers for a one-year contract for various wireless services.

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8 Insightful Customer Journey Analytics Examples and Use Cases

Pointillist

Over the past few years, CX leaders have adopted customer journey analytics to connect the dots between customer behavior and the KPIs by which businesses are measured. So, how are leading enterprises using customer journey analytics in the real world? So, how are leading enterprises using customer journey analytics in the real world?

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Understanding Customers – Beyond the Analytics

Clarabridge

Surveys asking for feedback are great – but sometimes the results only tell us a small part of the story. Nobody would ask questions leading to these answers on a survey! Survey results and generalized feedback have a way of wooing us into a false sense of security. And understanding customers means you can serve them better.

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Customer retention in the telecom industry – new thinking

TechSee

When Verizon restructured its operation in April 2019, one of its first actions was to merge its wireless and wireline customer loyalty programs in order to expand reward possibilities for customers. Customer analytics and insight tools predict customer behavior, enabling providers to strategize the best tactics to improve retention rates.

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Seven technologies to improve customer service in SMBs

Vonage

And with technological developments ranging from mobile connectivity to speech analytics, businesses have more opportunities to enhance this experience than ever before. John also suggests integrating a customer survey into the CRM system, so that it’s launched immediately after the transaction has closed. Speech and text analytics.