Product Updates

Partner up with your Customers: Meet them on WhatsApp

Introduction

In the digital age, businesses need to meet customers on their chosen platforms. With over 2 billion users, WhatsApp has grown from a messaging app to a vital business tool. JustCall’s feature-rich WhatsApp Inbox allows businesses to use this platform effectively, streamlining customer communication and managing sales leads. It’s more than messaging; it’s about fostering customer relationships, responding promptly, and becoming more customer-centric, fueling growth in the digital era.

The Power of WhatsApp for Business

WA-Inbox

WhatsApp has transcended its original purpose as a simple messaging app to become a global platform that empowers businesses to connect with customers across different regions and borders. Its vast reach and cost-effectiveness often surpass traditional communication channels, making it a preferred choice for businesses worldwide.

Recognizing the potential of this platform, JustCall has developed its WhatsApp Inbox. This feature allows businesses to not only send and receive messages but also manage customer inquiries efficiently. It provides a platform for businesses to initiate conversations using approved message templates, thereby streamlining the communication process. The ability to engage customers on a platform they are comfortable with enhances customer experience, fosters stronger relationships, and ultimately drives business growth.

  • Meeting Customers Where They Are

Customers today expect quick and convenient communication. JustCall’s WhatsApp Inbox allows businesses to meet this expectation by providing a seamless way to connect with customers. Whether it’s for support inquiries, sales leads, or marketing conversations, businesses can engage with customers like never before.

  • Cost-Effective Communication

WhatsApp messaging can be less costly than traditional SMS, especially for businesses operating internationally. With JustCall, businesses pay a single charge per conversation, removing the carrier dependencies associated with SMS. This makes WhatsApp an attractive option for businesses looking to communicate more for less.

  • Notifications and Reminders

JustCall’s WhatsApp Inbox can be used to send reminders of service appointments and alerts of shipping updates or changes. This ensures that customers are always up-to-date with the latest information, improving customer satisfaction and reducing the likelihood of missed appointments or misunderstandings.

  • Promotions and Advertising

In addition to its communication capabilities, JustCall’s WhatsApp Inbox can also be used as a marketing tool. Businesses can push ads and promotions to customers, complete with web-links for easy access to more information or online purchasing platforms. This can help businesses increase their reach, boost their sales, and grow their customer base.

JustCall’s WhatsApp Inbox Features

JustCall’s WhatsApp Inbox is packed with features designed to streamline customer communication. These include a shared inbox that supports multimedia and lengthy text, messaging templates, and the ability to initiate a WhatsApp conversation from within JustCall.

  • Shared Inbox

JustCall’s shared inbox allows multiple team members to manage customer communication from a single platform. This means that even when an agent is out of the office, any other team member can jump in to take over the WhatsApp conversation, ensuring that customers always receive timely information.

  • Messaging Templates

JustCall’s WhatsApp Inbox also supports the use of message templates. These pre-written messages can be utilized to initiate dialogues with customers, making it easier to start conversations tailored to your specific use case.

  • The 24-Hour Session

One of the unique features of WhatsApp is the 24-hour session. When a customer sends a message to your business on WhatsApp, it starts a 24-hour session during which you can send free-form messages to the customer. This allows businesses to engage in real-time conversations with customers, promptly addressing inquiries and building robust customer relationships.

  • Multimedia Messaging

One of the standout features of JustCall’s WhatsApp Inbox is its support for Multimedia Messaging Service (MMS) capabilities. This allows businesses to engage customers more effectively by sending videos, images, and sound in their mobile messages. This multimedia approach can help businesses make a bigger impact, capture their customers’ attention, and convey their message more effectively.

Beta Customer Use Case: Lenus

Lenus, a partner for growth to the world’s best health and fitness coaches, is a prime example of a business that has benefited from JustCall’s WhatsApp Inbox. Initially, they used JustCall for lead generation, but found SMS too expensive in the UK. By switching to JustCall’s WhatsApp feature, they found a cost-effective and manageable solution for their customer communication needs.

The Future of JustCall’s WhatsApp Support

JustCall is constantly innovating, with a notable upcoming partnership with Meta that will enable direct usage charges, thus diversifying revenue and offering more pricing options. Plans are also in place to launch WhatsApp analytics, offering businesses critical insights for strategic decision-making. By 2023’s end, JustCall aims to integrate with multiple CRM systems, simplifying customer communication management and enhancing customer experiences through personalized WhatsApp interactions based on CRM data.

Future Meta Partnership and Pricing

JustCall is planning a future partnership with Meta, which will introduce a new fee schedule. After 1,000 sessions, pricing will be per session, extending for 24 hours regardless of the number of messages exchanged with the end customer. Importantly, text and multimedia messages count the same.

Currently, customers sign up with Meta for a WhatsApp Business Account and pay them directly. However, once the partnership is in place (expected in 2H 2023), JustCall will directly bill its customers, eliminating the need for a separate Meta agreement. If customers begin directly with Meta, they can transfer their numbers to JustCall.

Usage and Inclusions

WhatsApp Inbox is included with JustCall Team, which allows up to 500 messages per month for the account. For a higher cap on messages, consider upgrading to JustCall Pro/Business. End consumers use their WhatsApp mobile app on iOS or Android to interact with businesses.

These insights shed light on how businesses can utilize WhatsApp to meet their communication needs and the future developments to anticipate.

Conclusion

In our fast-paced world, customers demand businesses to be accessible and responsive. JustCall’s WhatsApp Inbox is a potent tool that enables businesses to meet these expectations, offering a seamless, convenient communication channel. With WhatsApp Inbox, businesses can:

  • Simplify communication: By consolidating all customer interactions into one place, businesses can efficiently manage conversations and respond promptly to inquiries.
  • Broaden their audience: With over 2 billion active users, WhatsApp offers businesses a vast potential customer base.
  • Enhance customer experience: The familiarity and ease of use of WhatsApp make it an ideal platform for customer interaction.
  • Strengthen customer relationships: Offering a superior customer experience fosters stronger relationships and drives business growth.

If you aim to enhance your customer communication, consider JustCall’s WhatsApp Inbox.

Gaurav is the founder and CEO of JustCall. He is passionate about making life easier for the sales and support community through SaaS software. A big believer in the Lean Startup methodology, he loves helping SMBs find frugal ways to grow their business. He frequently writes about the intersection of SaaS, Sales enablement and Customer Experience.

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