Sales, Marketing and Enterprise Uses of Interaction Analytics
AUGUST 3, 2020
Sales, Marketing and Enterprise Uses of Interaction Analytics. Interaction (speech and text) analytics (IA) is a solution that sells well in both strong and weak economies. When IA is applied consistently in contact centers, which are the primary buyers of these solutions, it improves the customer experience (CX) and agent engagement, and it reduces operating costs, which is the “trifecta” for these operating departments. Sales Use Cases .