A No-Fuss Approach For Engaging Finance Advocates


They’re analytical, logical, and natural leaders. Their work is cyclical and driven by unmovable deadlines, which may impact the time and the way they interact with an advocate marketing program,” says Lisbeth Hansen , Director, Customer Advocacy at Demand Spring.

AskNicely NPS Software Now Available on the Salesforce AppExchange


announces its NPS software — the perennial #1 recommended software for Customer Feedback on G2Crowd — is now on the Salesforce AppExchange. Quickly and easily automate the customer feedback loop to improve your customer experience, be more effective at every touchpoint, and amplify growth. Companies using Salesforce can now collect and analyze real-time sentiment from every customer at any point in the customer journey. AskNicely, Inc.

Customer Success Tech Maturity Model


A lot of Customer Success leaders and Founders I have talked to since starting at CustomerSuccessBox have been confused about what customer tech stack to use at their SaaS businesses. So this got me thinking about what should be the Customer Success Tech Maturity Model.

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How to win friends and influence people with Workforce Management


Increasing industry consolidation, decreasing customer loyalty and the viral power of social media are just some of the challenges facing business leaders today and they need to master them all to succeed. Involve and empower – to drive positive customer experience (CX) and business success.

Why Is It Important for Customer Support to Use Social Media

ProProfs Blog

This has seen new forms of customer support come in. Social media is the latest of these ways and is changing the way customer service is provided. Moreover, it has become an obsession for businesses as well as customers. Increased Customer Loyalty.

Building Loyalty: B2B Digital Marketing and Customer Retention Nowadays


Reaching new customers has never been an easy job. It is extremely important to make sure that the customers you’ve already attracted to your company stay with your company. Here are a few tricks you can use to broaden your customer base: Adapt to your customers.

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ChurnZero’s 10 Customer Success Leaders to Watch in 2019


At ChurnZero, our mission is to be the best Customer Success platform out there – and Customer Success teams sit at the heart of this goal. Since the field of Customer Success is still maturing, we feel it’s key to learn from others in the industry.

10 Principles of a Successful Customer Strategy

CSM Magazine

The conventional approach to gaining customers, based on picking a segment of purchasers to target and developing products for that segment, is no longer enough. Ten principles at the heart of an effective customer strategy. Know your customers at a granular level.

Your Guide to Choosing the Best NPS Software


How to Choose The Best NPS Software For Your Customer Feedback Program. You understand NPS best practices and have a plan in place to create an awesome program that will automate voice of the customer and parlay that into advocacy. You are ready to go from customer conscious to customer powered. As a result, you’ll need to ask your customers to follow a link to respond to the survey. Customization. Customization will increase your response rates.

The Bank Branch Digital Transformation Trifecta


In 2016, Ernst & Young introduced its Banking Relevance Index (BRI), designed to measure the importance of traditional banks to customers’ lives. Consider that only 14% of customers worldwide feel “extremely confident” in the banking industry , yet bank reliance remains strong.

Create a Winning Customer-Centric Marketing Strategy

Help Scout

It’s likely not a surprise to you that putting your customer first is good for business. But building a customer-centric marketing strategy for your business can be difficult. Not only is uncovering what your customers truly want difficult, but it can also often feel like it’s directly in opposition to your business’s best interests (“I’m afraid we can’t discount that product by 99%, and I can’t give you our CEO’s phone number.”). What is customer-centric marketing?