Totango

SEPTEMBER 1, 2022

B2B clients tend to measure performance in terms of key performance indicators, so SaaS QBR discussions often focus on KPIs. QBR meetings can be particularly profitable for SaaS brands that serve high-volume B2B clients who prioritize measurable value when making purchasing decisions. Is the Traditional SaaS QBR Model Still Working?

SaaS 97

SaaS Journey mapping Upselling Best practices 97

Peter Lavers

FEBRUARY 20, 2019

Connected CX journeys. Customer analytics. You may also be interested to read the blog that I published on the Customer Attuned site that considers 3 critical conclusions from the report for the B2B sector. Digitalisation. Robotics and AI. Technology enablement. Employee experience and workforce optimisation.

Chief Customer Officer 100

Chief Customer Officer Benchmark B2B Analytics 100

Totango

JUNE 17, 2021

In a B2B context, here are some of the most useful ways to segment customers and when you might want to use each: License Utilization. To be practical, segmentation needs to generate analytics business insights that lead to action. Try it free to see how Spark can help you increase engagement and retention of your B2B clients.

B2B 71

B2B Accountability Journey mapping Sales 71

GetFeedback

JANUARY 6, 2020

After Voice of the Customer (VoC) , nothing is more closely associated with Customer Experience Management (CXM) than a customer journey map (CJM). . What appears to matter more is consistency across the journey stages and thoroughness of implementing journey mapping practices. B2B journey mapping is more complex.

Journey mapping 78

Journey mapping B2C B2B Surveys 78

Mindtouch

FEBRUARY 20, 2018

Are you a business-to-customer (B2C) or business-to-business (B2B) company? If B2B, do your customers fall into a certain industry niche? B2B companies: Industry. Representative personas are strong reminders not to forget the human element when creating customer journey maps. Occupation. Family status.

Journey mapping 59

Journey mapping B2C Advertising B2B 59

CustomerSuccessBox

FEBRUARY 23, 2022

You’ve made the decision to start a Customer Success department at your B2B SaaS company. How do you know where your consumers are right now in their journey? You do if you have a client journey map. It’s vital to have the map in place so you can figure out when and how to create a CS roadmap.

Journey mapping 52

Journey mapping SaaS Upselling Accountability 52

Totango

MARCH 16, 2021

The B2B customer journey resembles the B2C experience in many ways, but there are also some important differences. In this article, we’ll look at the B2B vs. B2C customer journey to see what’s the same and what’s different. We’ll cover the basics of: Customer journey mapping.

B2C 117

B2C B2B Journey mapping SaaS 117

JustCall

MARCH 8, 2023

Sue Duris is a customer experience and marketing leader with over 20 years of experience in the B2B sector. With specialties in customer journey mapping, the voice of the customer, and product marketing, Sue is a sought-after guest expert for publications, podcasts, webinars, and live events. Follow Sue on LinkedIn 7.

Chief Customer Officer 52

Chief Customer Officer Consulting Consulting Customer centricity 52

ChurnZero

JANUARY 4, 2024

“B2B and B2C companies across industries will increasingly recognize the pivotal role that customer success plays in retaining existing clients, driving revenue, and fostering sustainable growth. This all begins in 2024.” “Software companies that incorporate AI into their products in this manner will change the game.”

Chief Customer Officer 52

Chief Customer Officer SaaS Best practices Journey mapping 52

ChurnZero

FEBRUARY 14, 2020

If B2B SaaS were on a dating site, it’d be looking for a lifelong commitment; a scary thought for potential suitors when there are plenty more fish in the sea. For example, configure a strategic report to give extra context to their out-of-the-box analytics or share relevant industry news that would be of interest to them.

Journey mapping 64

Journey mapping B2B SaaS Metrics 64

GetFeedback

APRIL 8, 2019

In fact, 60-70% of B2B marketers admit they don’t understand their buyers, which is exactly what buyer personas are designed to do. It’s why companies like HubSpot are ditching them for more intensive audience targeting and customer journey mapping: it provides a better experience from start to finish. . Twitter analytics.

B2B 83

B2B Analytics Journey mapping Accountability 83

ClearAction

JULY 23, 2023

B2B Customer Experience Governance Lynn Hunsaker B2B customer experience governance can generate stronger growth when it’s tied-in to the way that B2B ecosystems work. B2B firms often have dedicated sales teams who pursue strong relationships with customers. Built-in B2B Customer Experience Governance 1.

Government 62

Government B2B Customer Experience Enterprise 62

PeopleMetrics

FEBRUARY 25, 2022

Here are a few trends we're seeing : Increased investments in AI technology, like text analytics and automated service recovery, to streamline elements of the CX process. Here are a few of the most important concepts to keep in mind: Customer journey mapping. Moments of truth".

Customer Experience 71

Customer Experience Journey mapping Feedback Metrics 71

Lumoa

FEBRUARY 9, 2023

Long-term actions are based on the analytics results of customer feedback. Both groups of technologies can be utilized to make analytics more actionable. But machine learning technologies can also help you to move from diagnostic to predictive analytics: if I fix this issue in my customer experience, how much will my churn decrease?

Customer Experience 178

Customer Experience B2C Journey mapping B2B 178

360Connext

MAY 13, 2015

Analytics and data tell you part of the story. Have you tried creating a customer journey map? The post Digital Moments of Truth: Are You Mapping the Micro? How do you know if your customer experience is working? REALLY working? If the numbers go up, then you can believe things are working, right?

Journey mapping 56

Journey mapping Analytics Customer Experience B2B 56

JivoChat

NOVEMBER 22, 2021

That’s exactly where content marketing enters, helping you to communicate with other companies, considering what the B2B (Business to Business) model needs. . Many SaaS B2B products require a how-to or a tutorial, for example. Mainly when we talk about B2B strategies. The importance of SaaS Content Marketing?

SaaS 52

SaaS Marketing B2B Metrics 52

CSM Magazine

MAY 30, 2016

For example, in B2B customer experience management , there is quite a moderate scale of customers (obviously, not B2C-ish millions and millions), so delegating this mission to sales or account managers won’t seem odd. marketing automation (think customer journey mapping and personalized content marketing). Most probably not.

Customer Experience 64

Customer Experience Management CRM Journey mapping 64

REVE Chat Blog

MAY 5, 2020

Source: Idiro Analytics. Customer touchpoints mapping can also be a valuable way for businesses to build brand loyalty. Identifying your customer touchpoints is the first and foremost step to create a customer journey map, and ensure that your customers are satisfied at every point of their journey.

Journey mapping 99

Journey mapping Advertising Chatbots Feedback 99

Natalie Petouhof

MAY 27, 2016

Digital Transformation: Customer Engagement, CRM, Innovation, Customer Experience, Customer Service, The Cloud and Analytics. • ROI Of Customer Service & Customer Experience. • Tweet If you are wondering what I have been up to lately, I thought I would put all the research I have published into one place.

CRM 40

CRM Automotive Analytics Big data 40

Education Services Group

OCTOBER 27, 2020

Quite eye-opening, I learned that 80% of B2B Sales interactions between suppliers and buyers will occur via digital channels by 2025. Digital Engagement is arguably one of the most critical pieces of a customer journey. Predictive Renewals : Using predictive analytics to monitor customer activities, usage and engagement.

Education 52

Education Best practices Journey mapping Analytics 52

Amity

JULY 28, 2014

Customer success is an exciting and game-changing opportunity, and a prerequisite for the majority of B2B SaaS companies, but are you ready for it? This includes your vision, goals, customer data, metrics, timetable, journey map etc. — You don’t have a plan. and the involvement of key stakeholders. You don’t have a process.

Journey mapping 48

Journey mapping Chief Customer Officer SaaS Metrics 48

GetFeedback

JANUARY 19, 2020

Let’s step through a fictional customer journey and discuss how best to ask for feedback at each touchpoint, using this journey map developed by Jim Tincher of Heart of the Customer , a specialist in journey map consulting. . Click here to enlarge map) . There are dozens of possibilities. Stage 1: Awareness.

Surveys 146

Surveys Journey mapping Feedback B2B 146

Pointillist

APRIL 17, 2019

You know you need the right customer data analytics tools to discover customer journeys, understand customer behavior and provide your customers with a better experience. Today, the number of customer data analytics tools are overwhelming. But standing in your way are existing customer data management challenges.

Analytics 51

Analytics Journey mapping Multichannel Government 51

Interaction Metrics

FEBRUARY 1, 2021

Those of us who work in B2B CX know how different this discipline is from consumer-facing / retail Customer Experience. And unfortunately, there are fewer stats, books, and articles, just less information overall about B2B CX. To kick us off, here are what I see as five special characteristics of B2B customers.

B2B 48

B2B Customer Experience Journey mapping Surveys 48

SmartKarrot

JUNE 3, 2022

Customer insights are also very helpful in creating buyer personas , building customer journey maps , and building upon their current offerings. An efficient analytics team. Having good quality data is important, but the right insights can be derived from it only when you have a dedicated data analytics team.

B2B 10

B2B Journey mapping Analytics SaaS 10

Pointillist

MAY 23, 2018

More and more marketers and customer experience professionals are now looking for the best customer journey analytics platform to understand and engage with individual customers at a personal level, at scale. But, once you begin to look into customer journey analytics at a deeper level things become much less clear.

Analytics 90

Analytics Journey mapping Customer centricity Multichannel 90

Lumoa

MARCH 20, 2018

Actionability Actionability is the result of analytics leading to concrete decisions and changes and actions within the company. Long-term actions are based on the analytics results of the customer feedback. Both groups of technologies can be utilized to make analytics more actionable. So let’s start!

Customer Experience 114

Customer Experience B2C Journey mapping B2B 114

Lumoa

MARCH 20, 2018

Actionability Actionability is the result of analytics leading to concrete decisions and changes and actions within the company. Long-term actions are based on the analytics results of the customer feedback. Both groups of technologies can be utilized to make analytics more actionable. So let’s start!

Customer Experience 64

Customer Experience Journey mapping B2C B2B 64

Callminer

FEBRUARY 27, 2019

B2B organizations will want to segment customers by objectives and personas using both explicit (i.e. Even in free text answers to qualitative questions, most text analytics tools struggle to unlock key themes and topics as they rely on more basic keyword analysis. Create an official ‘customer journey map’.

Best practices 174

Best practices Journey mapping Surveys Feedback 174

SmartKarrot

AUGUST 2, 2023

Supportive Technologies for CS – In addition to the CS platform you must also invest in other supportive technologies like CRM tools, customer analytics, AI-based customer insights, and automation technologies. You can utilize your customer mapping system to create a system for feedback for your CS team.

Benchmark 10

Benchmark Customer retention SaaS Customer centricity 10

ClearAction

NOVEMBER 16, 2023

Voice of Customer Maturity: Ultimate Guide Lynn Hunsaker Voice of customer maturity is not about scores, real-time feedback, response rates, listening posts, benchmarks, or comparisons of B2B versus B2C trends. Buying Influencers: Many parties within a B2B firm influence buying decisions. So, what does it mean?

B2B 62

B2B Feedback B2C Enterprise 62

CustomerSuccessBox

MARCH 14, 2022

The investments these B2B SaaS companies are making in customer data is therefore not only about the acquisition of new customers, but retention too. Seamless customer journey mapping. But sometimes defining a customer journey map could be a cumbersome process. Customer Analytics Tool.

CRM 52

CRM SaaS Sales Journey mapping 52

Netomi

JANUARY 5, 2022

Our favorite content from Adrian: How to make sure that employee analytics and monitoring doesn’t destroy your employee and customer experience. After taking on various roles at Deloitte, Strategy, and GSK, he has been serving as the VP of Digital & Analytics Transformation at Genpact since May 2018. Bruce Temkin.

Customer Experience 98

Customer Experience Customer Service Consulting Consulting 98

Nicereply

MARCH 8, 2023

Here are some ways you can get started: Customer journey mapping Know your customers, their needs, and their goals. You can create buyer personas and map their journeys to pinpoint key places where your customers need to hit certain milestones or where they might need extra support.

Customer Service 52

Customer Service Journey mapping B2C Metrics 52

ClearAction

JANUARY 14, 2015

How relevant are the trendiest customer experience management (CXM) practices in business-to-business (B2B) companies? High-Touch in B2B Customer Experience. As such, many CXM practices formalized by business-to-consumer (B2C) firms may have a different label and may be less formal, taken for granted and less visible in B2B CXM.

Customer Experience 97

Customer Experience B2B Management B2C 97

delighted

JULY 19, 2019

Start by measuring satisfaction for your most important customer touchpoints with customer journey mapping. Customer journey mapping. Customer journey mapping is a visual representation of the various interactions and touchpoints a customer has with a company. Let’s start with customer analytics.

Customer Experience 56

Customer Experience Journey mapping CRM Surveys 56

Liveops

JANUARY 25, 2019

Brainstorm and lay out customer journeys with this free, no-frills canvas-making tool. Go deeper into customer journey mapping with software that not only identifies touchpoints but assigns individuals to be accountable for managing and improving metrics associated with each touchpoint. Google Analytics. Canvanizer.

Technology 82

Technology Customer Experience Journey mapping Enterprise 82