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Privacy in the Age of Personalization: Striking the Right Balance

Beyond Philosophy

Listen to the podcast: Personalization is a key element in doing business today. However, getting too personal can be off-putting in some situations. So, today we are going to look at how you can strike a balance between personalizing your interactions and offerings for customers without freaking them out.

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Run an audience overlap analysis in AWS Clean Rooms

AWS Machine Learning

One common reason to engage in data collaboration is to run an audience overlap analysis, which is a common analysis to run when media planning and evaluating new partnerships. The analysis helps determine how much of the advertiser’s audience can be reached by a given media partner. Choose Configure new table.

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Prepare your data for Amazon Personalize with Amazon SageMaker Data Wrangler

AWS Machine Learning

Transforming raw data into a format that is suitable for a model is key to getting better personalized recommendations for end-users. To be able to develop this understanding of users, Amazon Personalize needs to train on the historical user behavior so that it can find patterns that are generalizable towards the future.

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How to Use Customer Sentiment Analysis to Grow Your Business

Playvox

Despite its challenges, it’s critical that contact centers conduct customer sentiment analysis to gain a deeper understanding and meaningful insights into how their brand, products, and service delivery are perceived. What is Customer Sentiment Analysis?

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6 Killer Applications for Artificial Intelligence in the Customer Engagement Contact Center

If Artificial Intelligence for businesses is a red-hot topic in C-suites, AI for customer engagement and contact center customer service is white hot. This white paper covers specific areas in this domain that offer potential for transformational ROI, and a fast, zero-risk way to innovate with AI.

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Business Operations Analysis: How To Learn From Past Failures

LiveVox

Understanding business operations analysis and fulfilling customer needs and expectations have become paramount for sustainable success. The answer lies in learning from past customer engagement failures and adopting personalized approaches to enhance the overall customer experience.

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The Benefits of Customer Profile Analysis for Business Growth

Lumoa

One of the best ways to do that is through a customer profile analysis. Even with such a simple explanation, it’s clear to see how conducting a customer profile analysis can result in business growth. This article will explore five of the most notable impacts of customer profile analysis on your company.