Is Outbound Telesales Making a Comeback?
Robert Davis
APRIL 5, 2018
The big surge in telemarketing operations happened in the early 1980s to mid-1990s when the industry grew from employing a half-million agents to 4.5 both in-house and outsourced, rose from fewer than 80,000 to 565,000. As many businesses discovered, telemarketing proved to be an efficient model for driving sales.
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