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Is Outbound Telesales Making a Comeback?

Robert Davis

As many businesses discovered, telemarketing proved to be an efficient model for driving sales. Unethical telemarketers employed unscrupulous tactics, consumers began to feel harassed by the plethora of nuisance calls and, by the late 1990s, it looked like the end was near for outbound. Welcome to the age of customer engagement.

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Is outbound telesales making a comeback?

Robert C. Davis and Associates

As many businesses discovered, telemarketing proved to be an efficient model for driving sales. Unethical telemarketers employed unscrupulous tactics, consumers began to feel harassed by the plethora of nuisance calls and, by the late 1990s, it looked like the end was near for outbound. Welcome to the age of customer engagement.