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What Customer-Centric Companies Must Do To Become Customer-Obsessed

Beyond Philosophy

Companies that are customer-obsessed, and what makes them both unique and successful, have been extensively profiled by consultants and the business press. . – Management model is far more horizontal, replacing traditional hierarchy; and there is an emphasis on teaming, and inclusion of customers, to create or enhance value.

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Attention, Target Shoppers: It’s Come Down to Trust. Distrust, or Even Disgust

Beyond Philosophy

As many marketing and public relations consultants, academics, economists, and business writers have observed, today we’re living in a reputation economy, where trust and customer experience – even more than product or service features – are coin of the realm, as real as legal tender.

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How to Strategically Compete Against Your Peers… And Yourself

Beyond Philosophy

We’ve seen this in the past with directly competitive product and service feature-for-feature advertising and marketing; and we are still identifying it in such sectors as automotive, retailing, cable television, banking, and wireless lelecom. Republished with permission from CustomerThink.com.

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How to Strategically Compete Against Your Peers… And Yourself

Beyond Philosophy

We’ve seen this in the past with directly competitive product and service feature-for-feature advertising and marketing; and we are still identifying it in such sectors as automotive, retailing, cable television, banking, and wireless lelecom. Republished with permission from CustomerThink.com.

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Can We Trust Facebook?

Beyond Philosophy

Facebook wants you to use the platform a lot because they will make more money by helping advertisers sell more stuff. Because Facebook has exploited users trust, you have to wonder who wants to give them banking information? . Also, Facebook uses AI to capture and keep your attention to maximize their ad revenues. .

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Nearshore Contact Center Outsourcing Spotlight: Peru, Argentina, Paraguay, and Uruguay

Outsource Consultants

Marketing and advertising. Marketing and advertising. Outsource Consultants are call center experts with over 20 years of outsourcing industry experience who have spent thousands of hours vetting and analyzing the strengths and specializations of the industry-leading nearshore outsource call center vendors. E-commerce.

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Digital Transformation in Retail Banks: Potential Impact on Brand Equity, Customers, and Employees

Beyond Philosophy

It is having most impact, and will likely continue to do so, in traditional industries such as retail banking. Digital innovation in banking can be seen in the transformative way people transact and organize their finances. Can act in real time, responding to advertising or incentives. Let’s begin there. Brand Equity.

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