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4 Ways Banks Can Hyper-Personalize Customer Experiences at Scale

SharpenCX

Banks and credit unions are no exception here. Banks have long been struggling to keep up with digital customer experience expectations. In a world where digital trends and mobile apps are the norm, many banks are still playing catch up. It’s time for banks to take their customer experience to the next level.

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5 rules for building an incredible brand relationship with your customers!

Beyond Philosophy

Forming an attachment is vital, here, establishing an Emotional Bank account. You might remember Stephen Covey, author of The 7 Habits of Highly Effective People, first proposed the concept of the Emotional Bank Account. For example, you have an Emotional Bank Account with the people in your family.

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3 Ways Banks Can Reduce Language Barriers for LEP Customers

Certified Languages International

The limited English proficient (LEP) community needs language access in banking. Make it easy to bank with you by making a connection The simple fact is this: 20% of people in the U.S. Bring the human touch to their banking experience. Larger banking chains will likely focus their efforts on Spanish speakers.

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See How Usage Materials Helped a Pharmacy, Hospital, and Bank Reach Their LEP Customers and Support Their Staff

Certified Languages International

After that, it’s time to start advertising these services to your limited English proficient (LEP) customers. If the word “advertising” made you do a double-take, keep reading. Bank staff — from tellers and loan officers to financial advisors and branch managers — were trained in accessing our telephone interpreters.

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Guest Post: 6 Best Business Management Tips While Investing in Customer Experience

ShepHyken

Grey Idol is the marketing director at altLine by the Southern Bank, a trusted provider of invoice factoring and accounts receivable financing. Companies and their brands are no longer built through advertising but through experiences, and these experiences are customer-driven.?

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Be Different

ShepHyken

Huntington Bank differentiated themselves by extending the hours of operation. The recognized traditional hours were not convenient for the typical banking customer, so they extended their hours, staying open later during the week and being open on Saturdays. They are not known for having cushy first-class seats and meal service.

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3 Statistics that Prove Banks Have a Problem

Clarabridge

Banks encounter many of the same problems as other enterprises— customer retention and loyalty, revenue growth, etc. So, what exactly are banks facing today? 22% of customers think banks are all the same. Banks provide a certain set of services that can be hard for customers to differentiate.

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