Is Outbound Telesales Making a Comeback?
Robert Davis
APRIL 5, 2018
The big surge in telemarketing operations happened in the early 1980s to mid-1990s when the industry grew from employing a half-million agents to 4.5 million, according to the Ad Age Encyclopedia of Advertising. Let’s face it; the outbound agent will encounter many more “no’s” than “yes’s.”
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